China's car industry is currently in an era of brand emancipation. With the increasingly fierce competition in the auto market, "who has more consumers, who is the winner." Market growth will see lean sales, channel and service competition. In addition to prices, car manufacturers and distributors are trying to attract consumers by occupying the market by increasing competition in the brand, quality, marketing, and service philosophy.
From November 11 to November 24, 2003, SAIC Group Chery Automobile Sales Co., Ltd. sent two people who are both technical and familiar with the company's history and policies, and met with service managers of the resident business representative offices in Fuzhou, Xiamen, Guangzhou, and Shenzhen. The Chery Oriental Son Car users of the Customs System paid a return visit; at the same time, the service manager of the local Chery’s best main service site was introduced to the relevant Customs users, which made a good preparation for the later high-quality services. It is reported that car manufacturers send people to customs such as large customers to take the initiative to carry out the service model, Chery is the first in the country.
Due to the special nature of the Customs' own work, at present, China has an average of 4 work vehicles for every 4 customs workers. Vehicles cover all models from import to domestic production. Regardless of whether the model is rich or quantitative, the customs system is a large consumer of automobiles. After long-term and extensive analysis and comparison, the State General Administration of Customs signed a purchase and sales contract with Chery Automobile Sales Co., Ltd. on August 25, 2003 for 221 Chery Oriental passenger cars. In October, these vehicles were successively sent from the Wuhan Customs transit warehouse to various local customs offices.
In order to ensure the good use of the Chery Oriental Children's Sedan at the Customs, Chery carried out this return visit service activity and made a PDI check at the service station before each use of the Oriental Sonned Car to ensure its use. In good condition. Considering the new car and the particularly heavy workload of the customs, Chery decided to send high-quality business personnel from the service station to train the drivers of the Oriental Sons to avoid improper operation and damage to the vehicle to keep the son of the East. Long-term good car condition. The return visit service was highly praised by the relevant Customs officers. They believed that Chery’s company could send sales and service commissioners to provide on-site service. It was the first domestic manufacturer to lead a brand-new, close-to-customer door-to-door service form.
Since its official listing in early July of this year, Chery East’s sons have been favored by all levels of government procurement departments for their outstanding quality and cost-effectiveness. Apart from the procurement of the General Administration of Customs, they also include the work vehicles of the Anhui Provincial Commodity Inspection Bureau. , Anhui traffic police brigade police vehicles, Anhui provincial government departmental bureau cadres work cars. Chery has continuously improved its product quality while striving to build a service brand, always implementing the service concept of “lifelong service, and always friendsâ€, and maintaining a good customer relationship and brand image. As of October 2003, Chery had a total of 300 sales service providers. The sales service network covers more than 230 prefecture-level cities in 31 provinces (municipalities) other than Hong Kong, Taiwan and Macau. Therefore, this new service model is based on Chery’s lean services over the past few years. It is another series of classic service projects such as Chery's Spring Festival service, cool summer days, big autumnal bargains and winter warmth. extend.
With the increasingly fierce competition in the Chinese auto market, higher demands are placed on the services of various auto manufacturers. Domestic auto manufacturers have spent a lot of effort in this regard and have done a lot of work, but most of them are Through sales, test drive and other front-end sales program to complete. A sales cycle may be over after the completion of sales, lacking the concept of serving customers all the time. Under such circumstances, Chery’s return visits to major customers and the strengthening of two-way communication and communication not only want to understand the customer’s evaluation of the product, but more importantly, it wants to lead the service concept of the domestic automotive industry into a “ Guide users to consumer, let users rest assured that the new era of consumption and services.
At present, there have been historical changes in the international sales trend in four aspects: the product concept is being replaced by demand; the concept of price is being replaced by cost; the concept of channel is being replaced by convenience; the concept of promotion is being replaced by communication. All these changes are related to more and more detailed services. Everything in the international trend is pointing to a trend - lean services. To this end, it was asserted that the 21st century world economy is a service-saver economy.
Success always patronizes prepared people. “Services are endless,†and Chery has long recognized this and has always worked hard for it.