Commercial vehicles raise prices again and local car prices are difficult to demand from raw material suppliers


After the Spring Festival after the light commercial vehicle manufacturers set off a surge in price, the price of wind again attacked the auto market. Since June, Changan, Hafei and other mini-vehicle manufacturers have raised their prices. At the beginning of this month, SAIC-GM-Wuling, the largest micro-vehicle manufacturer in domestic production and sales, finally raised the prices of some of its products, and at the same time, Zhejiang. Gonow also announced that its SUV and pickup truck prices have risen.

Will the large-scale price increase in the auto market only stop in the commercial vehicle market? Ren Yong, deputy general manager of Dongfeng Nissan, said in an interview with this newspaper last Friday that it was not. According to its introduction, in order to retain basic revenues, the automakers have no choice but to transfer cost pressures to the market. He said that in fact many passenger car manufacturers have plans to increase prices, but it is only that everyone is watching the market further.

Microcars rose within 1,000 yuan

The reporter learned last week that since June, due to the “vertical switch” of micro-vehicle products from State II to State III, coupled with the continuous rise in the prices of raw materials such as steel and petroleum products, Chang’an, Hafei, Dongfeng’an and other manufacturers’ Most micro car products have undergone price increases. Which Changan micro-car prices in the 800 to 1,000 yuan, Dongfeng Xiaokang part of the model prices are also raised about 800 yuan, Hafei part of the price of the model was up about 1,000 yuan.

At the beginning of this month, the domestic micro-vehicle boss SAIC-GM-Wuling also joined the price increase queue. The SAIC-GM-Wuling commercial vehicle will be levied at a rate of less than RMB 1,000, mainly including minibuses such as Wuling Light, which will increase the price of single and double-seat buses by 1,000 yuan, and Wuling Light by 300 to 1,000 yuan, with a price increase of approximately 2%. The person in charge of SAIC-GM-Wuling told reporters last week that “the price increase is mainly affected by the recent sharp increase in the prices of automotive materials such as steel, precious metals, and energy, and the implementation of State III emissions environmental regulations.” It is reported that this year, SAIC General Motors Wuling has been digesting the pressure of raw material price increases through internal management optimization, operational efficiency improvement, and technology enhancement. However, due to the low price of the mini-vehicle itself, its sensitivity to cost is far higher than that of other models. Ultimately, under the pressure that manufacturers are still unable to digest all the material costs, they have no choice but to follow the trend of price increase in the mini-vehicle industry. .

In addition to the micro-vehicle manufacturers, earlier this month, SUV and pickup manufacturer Zhejiang Gio Motors also publicly announced that their SUVs and pickups began to implement full-scale gains today, with an average increase of 5%. As early as last November, Gio Motors was right. Its products have undergone a price increase. And after the price increase, Gio's average monthly sales also increased by an average of 40% over the same period of last year.

Passenger car manufacturers may follow up

This year, the price increase of automotive products is mainly concentrated in the field of commercial vehicles, while the passenger car market, although there are Chery, Brilliance and Changhe Suzuki "sporadic" several times, but the spread of product prices, far from commercial vehicle market is far from broad.

Last week, the head of a local auto manufacturer who did not want to be named stated that since the passenger vehicle needs a large amount of alloys and other electronic products in addition to steel and rubber, the size of the passenger vehicle manufacturers is generally the same. Larger than commercial vehicle manufacturers, so the cost pressures faced by passenger car manufacturers, in fact, are not smaller than commercial vehicle manufacturers. However, the source stated that the competition in the passenger car market in China is far more intense than that in the commercial vehicle market. In addition to the competition from local manufacturers, there are also competitions between local manufacturers and joint venture manufacturers. Therefore, even in the face of further cost pressure, passenger car manufacturers are also facing It is difficult to make a decision to increase prices. The introduction of the auto market in the past few months has been very sluggish, coupled with a rise in prices, and the first price-raising manufacturers are certainly "seeking death."

The pressure on local manufacturers, joint venture manufacturers also feel the same. Dongfeng Nissan deputy general Yong Yong told reporters on Friday that the increase in raw material prices has caused great pressure on auto manufacturers, and now many manufacturers have the idea of ​​shifting costs to the market to maintain revenue. Ren Yong said that at present, there are no passenger car manufacturers boldly jumping out to announce price increases. Apart from fear of losing market share, there is another important reason that the next two months are not the sales season of the auto market. Many manufacturers are concerned that even "price increase marketing" will not bring much actual sales. He said that after the market demand actually started in September and the arrival of the sales season, some passenger car manufacturers would not rule out price increases. He stated candidly, "Rising prices are also one of the considerations for Dongfeng Nissan's pressure to transfer costs to the market!"

Domestic car prices are difficult to clamour for raw material suppliers

Many people have such a question, iron ore manufacturers, steel manufacturers and vehicle manufacturers seem to be a passive way of price determination in steel manufacturers' supply chain of automobile manufacturers. Steel manufacturers can only passively recognize iron ore manufacturers. Bid, and vehicle manufacturers can only passively accept quotes from steel mills. However, in recent days, some auto manufacturers such as Toyota, General Motors, and Ford have expressed their dissatisfaction with the steel manufacturers' blind price increases. Individual large-scale automobile manufacturers have even threatened steel makers to “take orders”. That is, stop the previously signed steel purchase agreement and switch to another steel manufacturer.

However, for domestic manufacturers, it seems that there is still a lack of courage to challenge steel manufacturers. Chery Automobile officials told reporters last week, "The domestic automobile steel manufacturers are just a few of them. If you don't buy this one, you have to buy that one, but the problem is that all steel manufacturers have increased their prices!"
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