When the domestic automotive industry hits a new high month and month, parts and components companies are delighted with increasing orders on the one hand, but on the other hand they are troubled by the difficulties they encounter in warehousing and logistics.
The increasingly fierce competition in the industry and the shrinking of channel profit margins, almost all parts and components companies and distributors have to think about how they can reduce costs as much as possible, increase profit margins, and how spare parts manufacturers can maximize their products with the least energy. Optimize the market? How can auto dealers across the country get more products in the easiest and quickest way?
Undoubtedly, resource integration seems to be the only way. Especially when the trend of industrial intensification becomes more and more obvious and the profit space becomes thinner and thinner, it is more important to realize the optimal configuration of products, channels, markets and distribution.
Establish an integrated model of local products and local products
Shanghai GM established the National Distribution Center for Parts for this purpose. According to Ding Lei, general manager of Shanghai General Motors, Shanghai GM's National Parts Distribution Center will use Shanghai GM's first after-sale accessory packaging center, which is integrated with the center. The company has also been deployed in Shanghai, Yantai, and Guangzhou. The integration operation of the three major parts distribution centers has reached a total storage area of ​​130,000 square meters, with an annual shipment of more than 4.95 million, covering more than 600 after-sales service centers nationwide. Its purpose is to shorten the customer response time and expand the after-sales supply chain to meet the long-term supply of parts and after-sales service.
Cheng Defu, a distributor of AC Deco's national distributor Shanghai Shunyi, said in an interview with HC reporters that merchants in Auto Parts City have a wide range of products to manage, and any accessory of any model can cover it, but they cannot form a unified core when doing terminal work. Cohesion also consumes too much human and financial resources in their respective logistics management. “We are thinking about a new model that we hope can solve these problems,†Cheng Defu said. “All merchants can provide repair shops and customers with the products and services they want. Whether they can use Auto City as a unit and operate with integrity. On the basis of cooperation, the establishment of a certain level of integration within the auto parts city can, on the one hand, avoid duplication of investment in logistics distribution and reduce operating costs. On the other hand, it can also attract more terminal repair shops to provide them with more and better services. Convenient service."
National chain of parts and accessories business model to be a trend
In August's "Hand in Hand and Win-Win" campaign at Ruian Station, Mr. Xia Lei, the GSP executive director, once again stressed that the chain operation model will become the future trend of domestic auto parts distribution channels. In fact, GSP’s early success in European and American markets also benefited from this model, so in 2008 when facing the domestic market, GSP is also gradually embarking on the establishment of a unified large-scale e-commerce system and establishing a clustered customer management system for users. Implement one-stop service and gradually realize national networking.
This kind of part-chain operation model based on the domestic market can, on the one hand, maximize the concentration of supply and demand information, and on the other hand, it is a powerful means of regulating the market. “There is a problem of irregularities such as counterfeiting and low-price competition in the circulation of domestic auto parts. To solve these problems, it is necessary for regular auto parts manufacturers to enter the circulation field. Counterfeit auto parts products have a market because of many reasons. The anti-counterfeiting and counterfeiting measures should also be comprehensive, in which a new sales model needs to be established, and the auto parts chain supermarket is one of the next development models.†Huo Yiguang, Chairman of the Chamber of Commerce of the All-China Federation of Automobile and Motorcycle Parts Supplies Industry accepted The reporter pointed out during the interview.
China's auto parts industry company is also doing this exploration. When interviewed by HC, President Tian Yamei emphasized the importance of being an “integrated service provider for parts and components in Chinaâ€. The so-called integrated service provider is the integration of the best domestic parts and components manufacturing companies and products for domestic and international sales, integrating key companies, large-scale enterprises, and branded companies, and then doing a comprehensive service. At present, it has 7568 domestic suppliers, and in turn set up database and resource configuration.
postscript:
With the increase in the number of car ownership in the society, the fact that the supply of social spare parts for auto parts is scattered, disorderly, and the lack of brand management is far from satisfying market requirements. Operating a component product in a chained manner can expand the scale of operations and extend the variety of operations. The auto industry is a typical 'pyramid' structure. Without the support of the parts and components industry, it can only be 'air castles'. At present, the auto parts industry in China has the problems of supporting and light sales. As a new model for parts sales, auto parts chain supermarkets will change the traditional sales model through centralized purchasing.
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