Beiben Heavy Duty Truck Co., Ltd. faced a complex and ever-changing domestic and international economic environment in 2011. Facing the sluggish demand in the heavy truck market and unfavorable factors such as raw material prices, energy prices, and financing costs, Beiben Heavy Duty Truck Co., Ltd. actively responded to the need to achieve an annual sales of 40,000 vehicles. The growth rate was 8.3% year-on-year, and the market share increased from 4.1% in 2010 to 4.7%.
Bei Ben Heavy Duty Truck Co., Ltd. is facing a declining heavy truck market demand and more fierce market competition, and actively take the initiative to strengthen market research and analysis of pre-judgment, timely adjustment of product structure, and constantly develop new products. In terms of heavy trucks, the strategic development of the H09 project has been combined with the H06 project through the world's most advanced digital development process. The company has established a digital prototype development platform for the company. Trial prototypes, reliability tests and design confirmations have been completed; Off-road vehicle H10 project, the prototype vehicle completed the concept design and entered the engineering design stage; completed the development of lightweight series tractors with heavy-duty platforms, and concentrated on the introduction of 63 light-duty tractors; lightweight development of the dump trucks to the level of benchmarking vehicles , has been a small batch of investment in the market; the annual contribution of new vehicle products to more than 46%. The development of heavy-duty side dump semi-trailers, lightweight warehouse gate semi-trailers and side dump semi-trailers in special vehicles has been completed and has been successfully launched on the market. Passenger cars have successfully developed natural gas buses and coaches and created conditions for the expansion of the passenger car market. Annually applied for 10 patents and obtained 7 authorizations; applied for 14 science and technology progress awards, including the H06 new cab development project won the 2011 Scientific and Technological Progress Special Award of Ordnance Industry Group, and the 6×2 tractor and wide body tipper development project was awarded Inner Mongolia Autonomous Region Science and Technology Progress Award.
Bei Ben Heavy Duty Trucks also adopted the principle of “eliminating network gaps in key regions and improving the efficiency of network operations†and increased network optimization efforts. 93 unqualified dealers were eliminated and 38 dealers were newly added throughout the year. Sales increased by 35% year-on-year. Strengthen the construction of after-sales service guarantee system, with 655 service providers and a service radius of less than 90 kilometers. There were 63 distribution centers, and the spare parts storage capacity of the channels exceeded 150 million yuan, and the sales income of spare parts reached 260 million yuan, a year-on-year increase of 13.6%. The development of the foreign trade market achieved new results in the absence of market demand. In 2011, the country signed 5,356 foreign trade contracts, achieved 4,860 sales of foreign trade, and the export delivery value reached 1.48 billion yuan, a year-on-year increase of 3%.
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