In the same manner as when Steyr was introduced 25 years ago, Jinan has once again become the center of China's commercial vehicles. The full text of the "Automotive Industry Adjustment and Revitalization Plan" unveiled last week (abbreviated as "Rejuvenation Plan"), China National Heavy Duty Truck As the sole commercial vehicle company, it was selected as the "national team" and became the government's key supporter and participant in the industry restructuring.
After sales revenue exceeded 50 billion yuan in 2008, China National Heavy Duty Truck Chairman Ma Chun-chi said that the global financial crisis has triggered deep structural adjustments and industrial upgrading, bringing good reorganization development opportunities to the company. China National Heavy Duty Truck is willing to participate in industry restructuring.
After experiencing the introduction of Steyr technology, it is divided into three, as well as the giants who staged Weichai Power's grudge, China National Heavy Duty Truck once again served as the industry's reorganizer, behind the policy pusher, or will be staged in the commercial vehicle format. Change array.
Reorganization in the bus?
Because China National Heavy Duty Truck Co., Ltd. plays a key role in regional reorganization, Weichai Power, the former subsidiary and competitors, was once again pushed to the stage.
According to the Revitalization Plan, Sinotruk, like BAIC, GAC and Chery, encourages it to implement regional mergers and reorganizations. Looking at Shandong Province, the closest thing to China's heavy-duty truck business is the Weichai power, which had been diverging in 2006. Both parties were once upstream and downstream companies with a “blood†relationship. Sinotruk is the biggest engine of Weichai Power. user.
However, after the separation, the two companies formed heavy-duty gold industrial chains ranging from vehicles to engines and gearboxes through investments and acquisitions, and they are currently in a court-accomplished situation.
"China National Heavy Duty Truck's current engine production can fully meet the production needs, but also the ability to export, while China's heavy truck in the construction of their own transmission plant, just last year, Datong Gear Factory revenues, so the two companies are unlikely to reorganization ."
An insider of China National Heavy Duty Truck Group, who asked not to be named, said: "The company that Sinotruk currently reorganizes and merges is all supporting the development of the company's business, or has a strong complementarity, not to save other companies, but to It is beneficial to the company's business development."
China National Heavy Duty Truck's "Twelfth Five-Year Plan" aims to strive to reach a production and sales scale of 250,000 units in 2015, with sales revenue exceeding 100 billion yuan, and achieving the internationalization of products, markets, capital, mechanisms, and brands.
"If China National Heavy Duty Truck produces heavy trucks, then the final target may be 156 thousand vehicles. After all, the domestic heavy truck market has limited capacity." The source said, "To reach the goal of 250,000 vehicles, China National Heavy Duty Truck Group will certainly Incoming areas such as passenger cars."
The Zhongtong Bus, which is located in Liaocheng, Shandong Province, has gradually surfaced.
Zhongtong Bus is affiliated to Shandong Communications Industry Group Corporation. Its actual controllers with Sinotruk are both Shandong Provincial SASAC, and Shandong Province has also indicated that it wants to integrate mergers and acquisitions of provincial resources and strive to integrate 10 large-scale enterprises to rank among the top companies in the country. The major industries involved are steel, petrochemical, commercial, and automotive.
Some analysts pointed out that Sinotruk’s reorganization of Zhongtong Bus will proceed in the following manner. Shandong Communications Industry Group Corporation will assign Zhongtong Automotive Industry Group Co., Ltd., which is controlled by China National Automotive Industry Corporation, to China National Heavy Duty Truck, making China National Heavy Duty Truck indirectly hold Zhongtong Bus. China National Heavy Duty Truck Group injected the premium assets of its passenger car companies and commercial vehicle companies into Zhongtong Bus to complete the reorganization.
If the reorganization can be achieved, China National Heavy Duty Truck will have three listed companies. In addition to CNHTC, which is listed in Hong Kong, it will also have Sinotruck trucks and CNHTC passenger vehicles listed on the domestic market.
After the reorganization, the two companies combined their respective chassis production advantages and new energy R&D advantages to form complementary development positions, unify the passenger car resources in Shandong Province, and maximize the resources and benefits.
According to insiders of China National Heavy Duty Truck, there are indeed plans to reorganize the bus company, but due to the current market environment, this plan has not yet been officially implemented. After the market environment improves, it will proceed with the restructuring process.
Heavy truck evolution
In January of this year, China National Heavy Duty Truck Group produced and sold more than 4,000 vehicles, of which more than 930 were exported, a larger year-on-year decline. However, the market share of China National Heavy Duty Truck Group unexpectedly increased to 37.64%, an increase of 17% over last year, ranking first in heavy truck sales.
The increase in the concentration of the heavy truck market is a prerequisite for its industry mergers and reorganizations. Last year, China National Heavy Duty Truck Co., Ltd. has set up a "Leading Group for Domestic Cooperative Development" with the aim of better promoting industry restructuring.
Ma Chunji said that he hopes to raise the threshold for entry in the heavy truck industry and promote mergers and acquisitions among enterprises. This will help the company achieve its goal of becoming bigger and stronger.
China National Heavy Duty Truck Group is the cradle of China's heavy-duty trucks. After bringing the vehicle technology from Austrian Steyr Company in 1984, it established a China Heavy-duty Truck Group with several related business entities in 1990. However, in July 2000, China National Heavy Duty Truck Group, with a loss of 8 billion yuan at the time, was divided into three groups, namely China National Heavy Duty Truck (Jinan), Shaanxi Heavy Duty Truck and Chongqing Heavy Duty Truck. Within a period of time, it formed a three-footed pattern in the domestic heavy truck market. ,
At this time, under the background of the government's reorganization of the auto industry, China National Heavy Duty Truck was again selected as the “national team†and played the role of an industry integrator, which will also lead to a change in the pattern of commercial vehicles. The Revitalization Plan stated that it promotes the structural adjustment of the commercial vehicle industry, encourages the merger and reorganization of commercial vehicle companies, operates on a scale basis, avoids chaotic competition, encourages the research and development and industrialization of new energy commercial vehicle technology, and accelerates the recovery of the commercial vehicle industry.
However, specific policies to support enterprise mergers and reorganizations have not yet been introduced. How to make good use of the policy resources for the “Rejuvenation Plan†has become an important issue for China National Heavy Duty Truck. At present, the development trend of commercial vehicles in China indicates that the heavy truck market is the main growth point for commercial vehicles in the future, and the top companies in the domestic heavy truck category include China National Heavy Duty Truck, Dongfeng Automobile, Jiefang Automobile, Foton Motor, and Shaanxi Zhongqi, while the remaining second-tier companies Market share continues to decline.
Some analysts pointed out that from the perspective of the above-mentioned first-tier heavy truck companies, Dongfeng Commercial Vehicles, Jiefang, and Futian are all affiliated with Dongfeng Motor, FAW Group, and Beiqi Group, respectively, and are also the key enterprises mentioned in the “Rejuvenation Planâ€. For heavy-duty truck manufacturers such as JAC, Valin, and North, the market share may gradually be absorbed by dominant companies.
In addition, in accordance with the requirements of "Regional Reorganization", Weichai Power still has the possibility of integration with China National Heavy Duty Truck. If Weichai Power can be reorganized or integrated with China National Heavy Duty Truck, Shaanxi Heavy Duty Truck will also return to China National Heavy Duty Auto Co., Ltd. to stage a historical cycle of commercial vehicles. The commercial vehicle structure will be similar to that before 2000.
However, replaying history does not mean retrogression. At present, the development of commercial vehicle companies in China is no longer the same as that at that time. At that time, the company was on the brink of bankruptcy and had to implement mergers and reorganizations. Today, it is the principle of inferiority and elimination under market competition. Promote industry concentration again.
Last year, China National Heavy Duty Truck Corporation has already begun a small-scale reorganization test, signed a strategic reorganization and equity transfer agreement with Shanxi Datong Gear Group, and signed an agreement with the Hubei Huwei Special Vehicle Project, the largest special vehicle manufacturer in Hubei.
Ni Guixiang, Vice Minister of China National Heavy Duty Truck Corporation Culture and Construction, introduced that in February, the heavy truck market has shown signs of re-starting, and China National Heavy Duty Truck currently receives orders for seven or eight hundred vehicles. China National Heavy Duty Truck's goal this year is to sell 125,000 heavy vehicles, an increase of 11.6% year-on-year.
View related topics: China National Heavy Duty Truck Breaks Monthly Sales Record for National Heavy Truck Industry
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