October 21, 2015, Cummins (China) southwest regional parts distribution center in Chengdu held the opening ceremony. The establishment of the center opened up a new chapter in Cummins's local logistics network construction, highlighting Cummins' strategy of adapting to the market and providing excellent logistics services. At the same time, in order to cooperate with the establishment of the regional parts distribution center, a grand sales promotion activity was carried out at the Chengdu Chuanhua Logistics Base, which provided a variety of “benefits†for the majority of freight drivers and logistics practitioners.
Cummins (China) Southwest Regional Distribution Center opens in Chengdu
Southwest Regional Distribution This center is Cummins' fifth regional distribution center in China. Since 2012, Cummins has established four regional distribution centers in Shenyang, Beijing, Xi’an, and Shanghai, aiming to fully enhance Cummins’ component supply capabilities in the Chinese domestic market. After the establishment of the regional parts distribution center, it greatly speeded up the response to customers. The satisfaction rate of one order was increased from 80% to 90%, and the quality breakage rate was greatly reduced.
“Cummins Global Logistics has established a strong logistics distribution network and advanced information technology platform in the past ten years to provide fast, professional and high-quality parts logistics services to different customers around the world.†Cummins Vice President, China Liu Xiaoxing, general manager of the district's light, medium and heavy duty business, said, “Customer satisfaction and customer satisfaction in the aftermarket are the top priorities for Cummins. The establishment of the southwest regional parts distribution center will further improve Cummins’s logistics network in the Southwest. It not only provides logistics support to Cummins dealers, but also provides Cummins's joint ventures with personalized services."
Vice President of Cummins speaks
The southwest regional distribution center has an area of ​​2,100 square meters and nearly 3,500 kinds of storage parts. It is expected that the average daily receipt and shipment will exceed 200 kinds of products, and the highest daily workload can reach 500 kinds of products. With the globally standardized and standardized logistics operation system and powerful online intelligent information platform, the Southwest Regional Parts Distribution Center will provide integrated, optimized, and intelligent fast logistics services for customers in the southwestern region, enabling customers to obtain high-quality spare parts in real time and realize Communication service zero distance.
At the opening ceremony, representatives of Cummins dealers successively spoke and expressed their recognition and confidence of the distributors in the Cummins Southwest Regional Distribution Center. In line with the opening of the southwest regional parts distribution center, Lin Jing, general manager of Cummins China's accessories business, released a series of market initiatives:
Implement market-oriented product and pricing policies;
Expand ReCon® remanufacturing product line to provide customers with a wide range of product choices;
Continuously crack down on counterfeiting, purify the market environment and protect the interests of customers;
Integrate publicity and promotion resources, and concentrate on building Cummins pure parts brand image.
In the transmission and logistics base, large-scale roadshow activities with the slogan of “authentic and huge benefits†are also in full swing. A product display area and consultation area were set up on site to show customers a full range of genuine accessories from Cummins and its joint ventures, including nearly 20 types of parts such as new parts, remanufactured parts, repair kits, and consumables. The Cummins service team carefully answers customer's questions and explains to customers the authentication and anti-counterfeiting technologies. The site also set up a series of purchase promotions, Cummins genuine parts, remanufactured computer control panel, Dongfeng Cummins genuine parts and oil and other reserve price promotions, customers can enjoy the benefits of on-site orders. In addition, in order to thank the new and old users for Cummins' trust and support, the event site also set up lucky draws, interactive quizzes and other links. In addition to the hands of the audience, a fine gift, you can also participate in the on-site lottery through WeChat scanning and shaking activities. You can win up to a thousand dollars.
Cummins Southwest Regional Distribution Center
The roadshow activities on the one hand enable customers to gain an understanding and awareness of Cummins parts through close contact with Cummins and its genuine accessories. On the other hand, Cummins has communicated with customers through on-site communication and has had a demand for customers. A deeper understanding helps improve the quality of products and services and tap potential customers.
It is believed that the establishment of the Southwest Regional Distribution Center and the promotion of roadshows at the Transmission and Distribution Logistics Base will all provide Cummins users with more competitive products and better services, and contribute to the success of customers.
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