In recent years, LED has been favored by various capitals in various industries. All the capitals have rushed into the LED industry. In 2010, the investment in the LED industry in the mainland reached 217.9 billion yuan, a record high. Of course, due to the characteristics of the LED industry itself, many entrepreneurs with insufficient funds have chosen LED downstream applications as a starting point, and the scale is not large.
At present, SMEs are facing tremendous pressure and even difficulties. Compared with large enterprises that continue to receive large government subsidies and even dizzying engineering orders, most SMEs who are rejected outside the listing are lamenting unfairly. At the same time, we have to face the cold reality of lack of technology and funds. Where is the future path of change for small and medium-sized LED companies? How to find the positive energy of SMEs?
In fact, there are always two aspects to the development of things. The current stage of industrial development is when performance differentiation, promotion of technological innovation, improvement of management standards and cost control capabilities, to a certain extent, when small enterprises are facing a new ecological environment. Even more adaptable than big companies. Entrepreneurs with a sense of crisis and self-motivation can find their own direction if they are integrated or shuffled in the industry. Even if the company has limited resources, it can capture opportunities in a timely manner.
First of all, compared with large enterprises with rich financial resources and all-powerfulness, SMEs should pay more attention to the focus and professionalism of resource investment, not to invest indiscriminately, or blindly invest in some unfamiliar areas. Those big companies with strong self-confidence think that they can do well in 36 trips, but SMEs seem to be more important to keep their core things, because for SMEs, how to survive is the key, this is the key This means that every step of the way, the risk is minimized.
At the same time, focus on the path of specialization and differentiation. Including continuing to improve the cost performance of products, improve product quality, increase product added value, and constantly develop new products suitable for market needs. In particular, we must pay attention to differentiation, form our own characteristics in a certain field, and be good at surviving in the market. This is obviously very important for SMEs; for example, some chip companies have outstanding performance in green light; for example, focusing on professionalism. Sexual lighting companies, such as plant and agricultural lighting, freezer lighting, etc., are also increasingly valued by some SMEs.
In addition, understanding the market and identifying market demand are also indispensable; in particular, for small and medium-sized enterprises with limited resources, innovation can be original innovation, or innovation on the shoulders of giants, and learning from big companies is understandable. Just like the big companies like Toyota in Japan, they also became the world's most watched car group from the shoulders of giants by taking the spirit of innovation. But learning is ultimately going to be beyond some aspects.
At present, in addition to strong alliances, strong or weak alliances or weak alliances are also indispensable. SMEs can choose to be supporting enterprises of large enterprises with market channels, and tie themselves together with the interests of large enterprises. Of course, the premise is that there is a clearance. The quality of the products and the corresponding technical capabilities, it is best to have their own special products in certain areas, more easily get the favor of large enterprises. As a small and medium-sized enterprise, it is also a shortcut to strengthen communication with large enterprises, find common ground, and form cooperation and win-win.
The development of the entire industry is inseparable from the leading enterprises, but at the current stage, the strength of small and medium-sized LED enterprises with their own vision and characteristics has been indispensable, especially for the application industry that is about to usher in a big development. It is also the season when hundreds of thousands of sails are rushing, and the prospects of SMEs can still be grasped.
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