In the face of the increasingly complex internal and external development environment and the situation, Hande Axle Co., Ltd. has taken active actions and started to improve its production and operation capabilities.
Demand-oriented marketing power
The company focuses on both domestic and international markets, and is guided by the needs of the market and its customers. In the domestic market, the company adopted the marketing strategy of “Focusing on Key Follow-ups and Key Breakthroughsâ€. Through follow-up of key customers, visiting key markets, subdividing and deepening customer needs, the bus market was effectively expanded, and trucks and non-road markets were consolidated and improved. .
In the first half of the year, the domestic sales of Hande Axle Co., Ltd. increased by 17% year-on-year. In the international market, the company has strengthened its international sales force construction, strengthened the development of overseas key markets and customer service, made breakthroughs in key markets and customers, and officially entered the customer's international supply system, which has effectively promoted Hang Tak. The company's "internationalization" strategy landed.
Innovation Platform Improves R&D Efficiency
Innovation is the inexhaustible driving force for the rapid development of Hande Axle Co., Ltd. At the beginning of the year, Hande Axle Co., Ltd. relied on the principle of flattening and high efficiency, relying on provincial-level technology centers, provincial postdoctoral innovation bases, and other platforms, through the establishment of a new R&D organization, establishment of a technology center, strengthening of new product management, and competitive bidding. Analyzes, integrates superior resources, strengthens research on key parts and other measures, and improves product development efficiency.
For half a year's practice, the product series of passenger car bridges, truck bridges , and engineering axles of Hande Axle Co., Ltd. are even more abundant. Some products have filled the gaps in the domestic industry and laid a solid foundation for high-end products. According to statistics, from January to June, the sales revenue of new products accounted for more than 60%, exceeding the budget target by 7 percentage points.
Strengthen control and improve product quality
Hande Axle Co., Ltd. starts from the aspects of production, procurement, quality, etc., and promotes the “Quality Upgrade†project, quickly imports nine modules of team management, and promotes the change of production management from hardware to employee quality; The system performance evaluation system of the five modules of mining, supply, equipment, machinery, and assembly is used to realize the data management of the production system management model; the preventive maintenance management of the equipment is promoted, and the equipment inventory control mode is established to effectively improve the equipment utilization rate.
In addition, through the signing of the KPI responsibility statement with suppliers, a joint improvement team was set up to strengthen the quality control of key components of export bridges, and the batch qualification rate of purchased parts increased by 1.05 percentage points year-on-year.
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