The 9th International Commercial Vehicle Show in Russia gathered a number of Chinese brands: Yutong, Jinlong, Hagrid, Xiamen Golden Brigade, Shenlong, and Yantai Shuchi. There are liberation of trucks, Dongfeng, China National Heavy Duty Truck, Shanxi Auto, North Mercedes-Benz, Valin, etc. These exhibition vehicles, which have come all the way, contain the keen expectations of Chinese manufacturers in the Russian market.
Russia, which is now the world’s fifth-largest automobile consumer country, has not a strong commercial vehicle production capacity; China’s commercial vehicles, which already have considerable strength, have a more affordable price and more domestic market than European cars in the Russian automobile market. Better car performance. Therefore, more and more Chinese commercial vehicles have been introduced into Russia in recent years. Many ambitious Chinese commercial vehicle companies have set ambitious targets for export to Russia in the next few years and have Russia as one of their strategic export markets.
The good prospects of the Russian market are unquestionable. However, through interviews and observations of the “Commercial Automotive News†reporter during the Russian auto show, it was found that China’s commercial vehicle exports to Russia may encounter a “bottleneckâ€. In the coming years, commercial vehicles exported to Russia will not only fail to maintain the growth rate for the past two years, but may also have a turning point in sales at a certain time.
What's the reason?
First of all, merchandise exports are the primary stage of international trade. Due to trade protection and industrial transfer of importing countries, merchandise exports are often upgraded to the second stage of brand exports and technology exports. A large country like Russia, in order to protect its own automobile industry, will also limit the impact of imported cars on its domestic auto industry. Recently, Russia’s continuous improvement of the certification threshold for Chinese automobiles is a start to limit Chinese auto imports. Second, Russia’s own auto industry will also grow rapidly. Since the implementation of a market economy in Russia, the country’s strength has been rapidly restored. As energy prices have risen, Russia’s economic strength has become stronger and stronger, and it has been able to invest in and upgrade factories and equipment. With the growth of its automotive industry, Russian-owned cars will eventually replace imported products. Finally, the price advantage of Chinese companies will also be gradually lost. As the appreciation of the renminbi, domestic labor costs increase, raw material prices soar, and high oil prices lead to higher international transportation costs, the spread between Chinese cars and Russian domestic cars will gradually become smaller.
So how can we sell more cars in Russia? How can we take a place in this international market?
Go to Russia to establish a joint venture or cooperation company!
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