Faced with the attractive development of this attractive big cake in the LED lighting industry, many investors have chosen to join the ranks of LED lighting stores. However, the competition in the LED lighting industry is becoming more and more fierce, and at the same time it is affected by the e-commerce channel. Under the hood, how to change the lighting store in order to retain the business and hold the world has become the primary consideration for its future development.
[img]/uploads/allimg/140612/14-140612134144a4.jpg[/img]
How does the lighting store break out in the dilemma: is it going to go out and introduce it in the footsteps of development, or is it innovative to change the current mode of cooperation between the market and the business, or to make the Internet a new force for future development? Let's take a look at how some stores try.
The store-centric merchant alliance for the lighting store, how to make the resident merchants get the benefits in the business is the biggest and most important issue to consider. In this process, not only the government's strong support is needed, but also the individual's personal opinions and ideas on store marketing. In this regard, an industry store professional once said in an interview: Merchants are playing the world, business, business is to keep the world, in the current environment, the world is more than the world to test the wisdom, strength, endurance, confidence of the store . It can be seen that in order to cope with the emerging challenges in the development of the industry, both the enterprise and the store are always ready to be tested at the best.
It is understood that LED China's Kyushu City has recently launched a business alliance development plan, which is based on LED China's Kyushu City, uniting all the merchants that have settled in the store, and expanding sales channels and networks by means of merchant resources sharing. Vendors and merchants to hold dealer meetings and other activities in the Mainland not only save the time for merchants to find dealers, but also give convenience to merchants, and greatly improve the creditworthiness of merchants in the hearts of dealers, which is conducive to their long-term cooperation. The person in charge of LED China Kyushu City said that in the industry's single or even lack of service awareness, the store can provide services for the merchants, which is a good countermeasure for retaining the merchants and introducing the merchants.
The requirements of the times: In the era of Internet cooperation with the Internet, in order to be closer to the development of the times, all walks of life are exploring the direction and trend of the future development of their industry. How to use the increasingly powerful Internet is the center of its topic. E-commerce is the general trend of the future development of the industry. This has been accepted and acknowledged in the lighting industry. However, under the circumstances of the changing and developing environment of this new era, no one has the guiding light, and no one can grasp the way forward on this road. Everyone is in the initial stage of crossing the river by feeling the stones. It is foreseeable who will lead the successful one, who will be the industry leader in this era.
In fact, most of the lighting stores at this stage are also optimistic and positive about the e-commerce channel. Many store owners said that the impact of the development of e-commerce channels on the store is not very big. On the contrary, the store can also use the power of e-commerce to collaborate with the settlers to develop prospects and develop together.
Experts view united strength, alliance will be the industry trend LED China Kyushu City Marketing Director Liu Mingwei We have been looking for a new form of cooperation with merchants in line with the development of the times. Merchant alliance is a new type of partnership that we have been pursuing in recent years. So far, the participating merchants have been able to obtain long-term cooperation opportunities in the plan. In my personal opinion, the future development of the store, the alliance will be a development direction, after all, the power of unity can not be underestimated. Business alliances to dealer alliances are not impossible, as long as they are conducive to the development of the industry, everyone will want to try.
For the utilization of e-commerce channels, we are still in the initial stage of establishment. This is the trend of the times. It is the first step to concentrate the products of the manufacturers. The establishment of the network platform and its post-management also require us to work harder. It is believed that under the guidance of this signal, under the efforts of LED China Kyushu City, the future development of the store in the industry can be expected.
Shop does not need big, online marketing!
Wei Wenjun, vice president of Weizan International Chain and executive director of Weizan Business School, the era of the Internet, the e-commerce channel has already penetrated into the marketing and promotion of all walks of life, so whether it is the lighting industry or other industries, with the trend The development of online and offline is an inevitable trend of market development. I think that the key is to do things early and do it lately; if you do it early, you will have business opportunities early, and later, it will follow suit. At present, there are Weizan brand professional O2O lighting, electrical appliances have Suning, Gome, and the family has Merlot.
These are telling us that e-commerce is a major trend in the development of the industry market. And following the trend of the market trend, there are always difficulties and stumbling blocks, so how to market is a problem that business leaders in various industries need to consider. As for how to market personally think: the key is the store experience, the store does not need big, online marketing!
In conclusion, the lighting store must counterattack, only innovation, mastery of resources and good service, but innovation is not easy, counter-attack is not easy. Most of the integrated stores are similar, lacking leading companies to enter, the concept and business model is still old or old wine new bottles, although the professional store wins at the starting line, but the operating model is just standing on the shoulders of giants, innovation is not enough, Generally, the market capacity is expanded through online and offline integration.
Metal Canopy series includes the canopy on truck or other places, we can produce it according to customized size or design and produced with aluminum, steel or stainless steel.
Metal Canopy,Canopy Roof Rack,Aluminum Truck Tool Box,Truck Storage Metal Cabinet
Foshan Dinghan Electrical Technology Co., Ltd , https://www.dinghanelectrical.com