Many lighting industries have quickly entered the ranks of e-commerce


Last year's double 11-day cat Alipay total turnover was 35.519 billion. In the same period, there are also well-known online malls such as Jingdong, Suning Tesco, Gome Online, Amazon, Yixun, No. 1 shop, etc. Only double 11 will create many sales myths. But it must be a skyrocketing unimaginable in the traditional retail industry. It is understood that the double eleven Op Lighting, Chau Ming Hanyuan, Oduo and other lighting brands have exceeded 10 million mark, Op Lighting has topped the list with sales of 60.18 million, and Chau Ming Hanyuan ranked second with 21.42 million. .

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LED lighting: If there is no e-commerce, there is no way to live. In the face of the fierce e-commerce tide in the Internet era, what should LED lighting companies do to respond to the original traditional production or operation? Is it a comprehensive entry into the e-commerce sector to embrace a new Internet business model? Is it to continue to develop its own business while using the e-commerce model while continuing its traditional business? still is? How to increase sales and profits, survive in the competition and stand out!
Undoubtedly, we have entered the Internet age and are advancing rapidly towards the mobile Internet era. The life of modern people has been closely related to the Internet. Even some enterprises and people regard the Internet as the foundation of their survival, just like their own lives. With rapid development, the Internet and mobile Internet will go deeper into all aspects of our work and life. Now, in addition to the centralized procurement of enterprises and some bulk items and special commodities, most of the other products can be purchased online, and the logistics can be directly sent to the door of the house. Some operating networks can also be placed in the morning, and can be received in the afternoon or evening. The amazing speed of the goods. In recent years, the global economy has been frustrated, domestic real estate has been regulated, and the impact of e-commerce on traditional enterprises has caused most traditional enterprises to feel great pressure on their operations.
For this reason, e-commerce has the advantages of low investment, low risk and low threshold. Now most traditional enterprises are in the e-commerce layout. Most manufacturers and some sales companies already have their own independent websites for sales or e-commerce. There are many online stores on the platform, and there are also many companies that serve e-commerce. Of course, there are also many pioneers in the lighting and lighting industry. In addition to the companies mentioned in the opening article, we will search for information on lighting products in Tmall, Taobao, Jingdong, and other online platforms. In Chengdu, there is also a photosynthesis experience online shopping like Xinli Light Source, and many merchants set up their own online stores in Ali, Tmall, Taobao, etc. Chengdu Jinfu Lighting City began to operate the Jinfu Mall network platform many years ago. The lighting industry has also begun to appear professional network platform, and there are also O2O platforms such as Weizan, and the Jiajia Lighting Network in Chengdu is also brewing the O2O platform. It is conceivable that there are many companies in the industry who are already eager to move and want to have a share of the e-commerce platform.
A large number of enterprises in the lighting industry have entered the ranks of e-commerce, and e-commerce will become a mandatory business model for most lighting companies. What is the current operating status of e-commerce companies? What about income and profit? Is it true that all enterprises must only be e-commerce to survive and not die in the modern Internet tide?
It can't be denied that the Internet and e-commerce bring the opportunity for most companies to regenerate and re-create their glory. It is an amazing effect that traditional enterprises and traditional methods can't achieve, and it allows more companies to find ways to enter this field. Are the sales and profits of companies that do more e-commerce now considerable? Are all businesses living very comfortable? It can be said with certainty that some enterprises that do e-commerce are just taking money to make money and purely follow the trend. The author interviewed in Shenzhen found that many manufacturers are doing e-commerce, but it has not produced any effect. There are more merchants in Chengdu, such as Sun Da and Xia Meng’s Sun Zong. In the early years, they started to slap the Taobao online store, but no one is responsible. It’s purely fun to play, of course, Taobao shop is now瘫痪 status.
The survey shows that product innovation is the only way for netizens to obtain high profits. The basis of product innovation comes from design innovation and integration of resources in all aspects. In the survey of the necessary capabilities of online business for online business, the network marketing promotion capability is required to occupy 78, the ability to integrate resources of all parties is 68, and the product innovation capability accounts for 67. These three capabilities are to improve the competition of online merchants. An important means of force. How many companies in the e-commerce sector that are more competitive than traditional competition can do this?
Caixin recently made an in-depth article "Re-learning to Do Business", which revealed in depth some details of the transformation of Gome. Gome and Suning, the old family, faced two huge transformational paths in the face of the huge impact of the Internet. Suning left to the left and fully transformed into the Internet. Gome’s move to the right is basically a reverse of the Internet transformation, and Gome puts its focus on the line.
According to the data of Caixin: In 2013, Gome's sales revenue attributable to listed companies was 56.401 billion yuan, a steady increase of 10.4 year-on-year, and the profit reached 892 million yuan. Since the non-listed part and the listed company are a management team, the overall sales revenue of Gome in 2013 was nearly 100 billion yuan.
In 2013, Suning Yunshang's operating income was 105.29 billion yuan, a year-on-year increase of only 7.05. Net profit decreased from 2.676 billion yuan in the previous year to 366 million yuan, a significant drop of 86.32 year-on-year, the largest decline since its establishment.
The biggest change for Gome is to start with the user as the core and adjust its business model from the past property management to commodity management. Consumer-centered has become the mantra of Gome executives. Unlike Suningzhi's transformation of a general-purpose Internet retail platform company, Gome has embarked on a special line of contraction.
As Vanke Wang Shi said: It is not the Internet that you are knocking out, but you do not accept the Internet. You do not use the Internet as a tool to integrate with your industry. The ones that eventually eliminated you are your peers. They accepted the Internet and combined the Internet with what they did and eliminated you. Chengdu Jinshang Tetrii has been operating the brand of Aikeshidun and other lanterns for more than 10 years. It is the leader in the retail and engineering field in Chengdu. General Manager Chen Liang said that we now have our own website, which does not directly sell, but is spread and experienced. a window. Chen Liang Online will continue to attract more new customers with old customers and designers as an important breakthrough, so the annual sales have maintained a high growth.
Vanke President Yu Liang inspected Ali, Tencent, Xiaomi and other enterprises and concluded that: First, for new things, we can only truly understand the new things, and we can truly understand them. Second, when the new era is unveiled, At the time, what traditional companies should do is not to stay away from their own fields, but to find new partners and use new tools to make their original business better.
Yu Liang put forward a countermeasure: First, it is to be special to the customer. We used to be good to our customers, but not the ultimate. Second, we must promote the professional manager to a business partner.
In recent years, Xiaomi has been on the Internet quickly. Many domestic mobile phone manufacturers have begun to imitate the marketing ideas of Xiaomi, and they are also engaged in hunger marketing on the Internet to let consumers wait. Xiaomi, the chairman of Xiaomi, has always believed that Xiaomi can not be fired by marketing, but by products that can scream users.
In today's era, e-commerce provides consumers with very convenient shopping channels and methods, and also provides a good space and platform for enterprises to explore a wider market. Now the competition of e-commerce is extremely fierce. Does everyone have to do e-commerce, or all traditional enterprises have to transform into e-commerce? In fact, the examples of Gome and Suning illustrate this problem. Do not do e-commerce is mainly to look at their own business situation, first, the development strategy and positioning of the enterprise, and second, whether the enterprise is suitable for rapid transition to e-commerce.
Today's enterprises want to die so badly that they must do it: whether you are a traditional enterprise turning to an Internet company or continuing the traditional business model, you must accept the Internet and e-commerce to let them serve for themselves; to focus, focus can be better Products or services; the third is the ultimate, like Xiaomi to make products that scream for consumers, like Haidilao to make consumers scream service; Fourth, integrity and word of mouth, established in the industry or consumer groups Good word of mouth; five is a user-centered business philosophy.

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