Despite the slowdown in the environmental economy in 2012, the development of the light passenger market slowed down, but the overall market still maintained a steady growth of 5%. It is expected that in 2013, affected by the favorable policies of restricted trucks entering the city and strategic emerging industries, the growth of the light passenger market will be higher than that of 2012. As a latecomer to the domestic commercial vehicle market, SAIC Chase has a 6% market share in the first year of its launch, and has recently proposed a plan at a marketing and business conference held in Zhuhai, which will expand this effort in 2013. 8%.
Lan Qingsong, general manager of Shanghai Auto Commercial Vehicle Co., Ltd., made a theme report at the marketing and business conference, reviewed the achievements of last year, and proposed plans and outlook for the marketing work in 2013. At the annual meeting, SAIC Commercial Vehicles also exhibited four new special-purpose vehicles, including multi-functional service vehicles, bucket-type construction vehicles, vans and special chassis, again demonstrating the professionalism of SAIC Datong under the international benchmark. Level and leading strength.
The policy is favorable SAIC Chase from break to pilot
The development of SAIC Datong in 2012 fully enjoyed the “dividend†of the policy. Although the macroeconomic growth rate has significantly declined, which has affected the development of the commercial vehicle and light passenger market, SAIC Datong is a light commercial vehicle market in an overall declining market environment. The leading brand in China has both roles as a living platform and an economic platform, and it is still able to win the market with the help of favorable policies. In the area of ​​resident's life and economic construction, the government pays attention to people's livelihood, seeks progress in stability, and encourages the development of small and medium-sized privately-run private enterprises in accordance with policies, and refers directly to the development needs of SAIC-Datong's target user groups. While the restrictions on the entry of goods vehicles into the city continue to be implemented, light passenger city logistics vehicles as the "last kilometer" task completion will have a greater market share. Although the policy has created an excellent starting environment for SAIC Chase, the challenges can not be ignored.
In the complicated economic environment of 2012, SAIC Chase successfully started and this year's Marketing Commerce Conference reviewed 2012. In the past year, SAIC Chase achieved a phased development in the segment of light commercial vehicle market with excellent quality of international benchmarks. In the first year of its launch, the company has achieved nearly 6% market share, refreshing the market for commercial vehicle brands. Expand records and it is expected that market share will reach 8% next year.
Since listing more than one year ago, SAIC Datong has provided a full range of products for users in different industries in various fields, and has won the recognition of users with its professionalism. It has quickly become the standard setter and technical benchmark for various fields. The achievements have benefited from its inheritance of 100-year British brand assets. SAIC's commercial vehicles have a complete technical reserve through the complete absorption of British LDV brand intellectual property. At the same time, SAIC Datong, with its strong six major systems, quickly introduced products to the market and adjusted its product-oriented product layout. In 2012, SAIC Datong not only created economic value in the commercial fields such as logistics, commuting, and tourism, but also created intangible social values ​​in social areas such as school buses, multi-functional police vehicles, and medical vehicles. Under the opportunity of rapid changes in the subdivided areas of the light commercial vehicle market, SAIC Chase continued its efforts to gradually achieve a leap from “breakers†to “leadersâ€. It is reported that at the Shanghai Auto Show in 2013, SAIC Datong will also release its first concept car, and take this concept car as the guide, gradually forming a new product line parallel to the existing V80 series products. Through a series of step-by-step developments, SAIC Commercial Vehicles will gradually build into a full range of light commercial vehicle companies with European-wide wide-body light passengers, European-based narrow-body light passenger cars and other products.
Today, SAIC Datong has formed a global network from scale to system. From the perspective of the domestic market, SAIC Datong further improved its own marketing network system with the help of SAIC's complete marketing network. At present, Datong's dealer network and after-sales service outlets have covered all parts of the country and further sank. At the same time, SAIC Datong also provided strong support for brand development with a flexible regional market sales strategy and standardized professional service and management teams. In overseas markets, SAIC-Chase’s global marketing network system covering Asia, Africa, South America and Oceania has begun to take shape. Its overseas dual-brand strategy has strengthened the brand competitiveness of overseas markets and has fully proved itself. Unique advantages in overseas business operations capabilities.
Meeting the challenge SAIC Chase seeks growth through the system
In the upcoming 2013, opportunities and challenges have already been placed before the SAIC Chase. The development opportunities come from the continuous development of national policies. According to the “Twelfth Five-Year Planâ€, strategic emerging industries will accelerate and the light passenger special-purpose vehicle market will follow the industry to form an industry development opportunity; the urbanization process will continue to develop and the related cities Logistics, urban and rural passenger transport will be the development of light passengers. In this regard, SAIC Datong's policy makers have given full consideration to the market environment. At this year's marketing and commerce conference, they fully pondered the positive and negative aspects of the situation and found a feasible countermeasure. .
Riding on the momentum of development in 2012, SAIC Chase will continue to chase after victory and continue to strengthen the system's competitiveness to win the market. At the conference, general manager Lan Qingsong elaborated on the marketing strategy system for dealers at all levels, and proposed the work objectives for 2013: to establish an efficient operating system and improve the profitability of the company. In the next year, SAIC Da Chin will focus on the goal of "two major changes" in the marketing system and product development model to form high-quality, cost-competitive and price-competitive product development capabilities, and to shorten the user's ability to deliver cycles of "two major capabilities." Finally, it achieved a breakthrough of 8% in the domestic market share.
In terms of product strategy in 2013, SAIC Datong will continue to closely follow market demand to adjust product line layout, optimize product gradient based on existing product structure, adjust product configuration in different areas, adopt more advanced technology and more advantageous configuration. Create more value for customers; in terms of brand communication, SAIC Datong will continue to dig out and strengthen its brand advantages, effectively inherit the brand heritage of the past 100 years, focus on the international advanced technological advantages of its products, and build a charity action through a solid foundation to fully consolidate SAIC Chase The brand image of mid- to high-end commercial vehicles is to enhance the brand's market premium capability; SAIC Datong will also continue to develop its dealer network, and expand the network scale and optimize the network structure to form a wider and more three-dimensional network across the country. Network System: In terms of team building, SAIC Datong will continue to enrich and improve its sales policies and management system, turning national activities such as after-sales service skills contests into routine programs, and using such activities as an effective measure to fully enhance service capabilities.
With the ever-changing market environment, the 2013 global curtain of SAIC Commercial Vehicles is being opened. Through this conference, SAIC Commercial Vehicles will continue to transform its product advantages and service advantages into market advantages. By optimizing operational efficiency, optimizing brand structure and product structure, SAIC Commercial Vehicles hopes to lead the reform of China's commercial vehicle industry with value innovation based on international benchmarks, and ultimately win the dominant power in the fierce market competition.
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