At the end of the year, it was also important for all sides to take stock, especially after the so-called “Doomsday†has just been sent away. It is particularly important to sort out the year 2012. In fact, the more important reason for reviewing 2012 was that China’s commercial vehicle industry has experienced severe tests throughout the year. The old saying “has been lost to life†and the “phoenix nirvana†metaphor. After experiencing the process of sliding from Gufeng to the bottom of the valley, I believe that all companies have their own conclusions, and this has accumulated valuable experience for future development.
In 2012, the domestic heavy truck market was bleak. It is reported that the annual sales volume of heavy trucks decreased by about 30% year-on-year in 2011. The three major market segments such as dump trucks, tractors and trucks were all spared, and all experienced declines. The top 10 companies in the heavy truck industry also had sales. A downward trend.
Severe decline in heavy truck sales
According to the sales data of the heavy truck market in January-November 2012, the cumulative sales volume of heavy trucks was approximately 580,400, a year-on-year decrease of 29.6%. Although the decline rate of the heavy truck market showed a trend of narrowing at the end of the year, due to the full year demand in 2012 Dramatically shrinking, the heavy truck market can be described as declining.
In the market segment, dump trucks sold 203,000 units, a year-on-year decrease of 35.76%; tractors sold 173,000 units, a year-on-year decrease of 28.2%. While trucks sold 210,000 vehicles, a year-on-year decrease of 21.4%.
Throughout the heavy truck companies, although sales have declined in varying degrees, but the balance of the model structure of the company's resistance to risk is stronger. Due to the large export volume, Sinotruk increased its market share by 0.6% in January-November 2012; Shaanxi Gas's heavy truck sales increased, and its market share increased by 1.6 percentage points; Auman's product mix is ​​relatively balanced, and its sales decline is less The average decline in the industry. For third-tier companies such as Beiben, Hualing, and Hongyan, the decline rate is relatively large due to unbalanced product structure and other reasons.
When the “Commercial Automotive News†reporter visited Inner Mongolia, Henan, Anhui and other regions, it was found that the drop in demand for dump trucks was the chief culprit in the severe decline in sales volume of the weighing card market, especially the 6×4 dump trucks, a drop of over 45% year-on-year, 8× 4,4 x 2 dumps also have more than two digits of decline. However, the gravity of the 8×4 dump trucks was severely polarized, although the overall decline was 22%, but the development trend of the 8×4 lightweight models was very promising.
“The heavy truck market is called the 'barometer' of the macro economy, and changes in the macro economy have basically determined the development of the heavy truck market. In particular, the sales of engineering models are closely related to the country’s macroeconomic situation.†Dai Dingyi, executive vice president of the China Logistics Institute In view of the impact of the global economic crisis, the country has implemented a relatively stable fiscal policy, resulting in a reduction in engineering construction projects, which has a direct impact on the sales of engineering models in the heavy truck market. During the construction boom of the previous two years, many car buyers purchased in advance and overdrawn their demand, which also contributed to a slight increase in the newly increased demand for heavy trucks in 2012.
"The state's control over the real estate industry has caused the industry to suffer a 'cold winter', and the real estate industry is one of the important markets for heavy truck sales. This is one of the reasons why sales of heavy trucks have declined." Dai Dingyi said.
In addition, the state's management of the limits for the consumption of fuel for operating trucks has caused some heavy trucks that have not met the emission standards to be gradually marginalized by the market. Concentrated control over overloading has, to some extent, affected the market sales of trucks. Xu Lianjun, manager of the Dahua Auto Group Co., Ltd., told Commercial Auto News that the blowout of the heavy truck market in the past few years had caused the transportation capacity of the transportation market to be saturated. In 2012, it was more a year to digest the excess capacity of the market. In addition, the rise in oil prices has led to an increase in operating costs and has also limited the demand for vehicles in the logistics industry.
Although the heavy-duty truck market repeatedly hit a record low for single-month sales in 2012, the country’s macroeconomic situation has turned for the better. Since September, the PMI (China Manufacturing Purchasing Managers Index) has risen month by month and has been consecutively held in October and November. The month is above the dividing line of 50%, which means that the Chinese economy and Chinese manufacturing are recovering. The National Development and Reform Commission and the Ministry of Environmental Protection have successively approved and approved a batch of new projects such as the construction, expansion and relocation of airports, rail transit and railway construction. According to industry sources, although the effect of this good news passed to the heavy truck industry is not yet obvious, the country released a signal of stability growth in 2013, the macroeconomic bottomed out, and it started to stabilize and pick up. The most difficult time for the heavy truck market is over. Companies and dealers are optimistic about the heavy truck market in 2013.
LNG heavy truck became the new favorite in the market
Although the heavy-duty truck market continued its downward trend, the LNG heavy-duty truck market bucked the trend. Various companies launched countermeasure products. More than 10,000 vehicles in the year were a foregone conclusion, making it the biggest bright spot in the distressed commercial vehicle market in 2012.
“In 2012, the heavy truck company’s performance in the launch of the new model was the most prominent of the LNG heavy trucks.†Jiang Jianhua, manager of the Brand Communications Department of the Sales Department of Shanghai Yihong Commercial Vehicle Co., Ltd., said: “The reason why natural gas heavy trucks are recognized by users is that The direct reason lies in the user's concern for cost, and now the price of oil keeps rising, compared with natural gas, which is much lower.Although the cost of buying a car is relatively high, the operating cost of the vehicle has dropped a lot, and the user can obtain more sustainable prices. High yield."
It is reported that heavy truck companies such as Shaanxi Auto, Beiben, FAW Jiefang, Hualing, and Auman have increased their investment in the natural gas heavy truck market. According to the survey data, in 2012, the scale of natural gas heavy truck market exceeded 10,000 units, an increase of about 60% year-on-year; Shaanxi Automobile sold only 7,000 heavy trucks for natural gas in 2012, while in 2011 it sold only 3,000 units, heavy-duty trucks and Beiben's natural gas. Heavy truck sales also have a significant increase.
"Although LNG heavy trucks show strong growth momentum, their sales have obvious regional characteristics. That is, sales in areas with rich gas sources and relatively complete infrastructure such as filling stations are outstanding, but in areas where supporting facilities are not perfect, LNG The development of heavy trucks is still limited. In addition, the market share and market share of LNG heavy trucks are still relatively low, so it is still difficult to improve the overall downsizing heavy truck market, Jiang Jianhua said.
According to industry sources, LNG heavy trucks have a very good development trend, and they have a positive effect on environmental protection, energy conservation, and emission reduction. However, objectively speaking, natural gas vehicles are not yet mature, and future development will depend on policy guidance. In addition to this, whether higher car-purchasing costs will limit the needs of most retail vehicle owners still requires market inspection.
The weight of heavy trucks is obviously
The government's vigorous management of overloading has caused the heavy truck market to lean toward high-powered and lightweight products, and has received rapid response in the market. At present, lightweight heavy trucks are widely praised by users.
“The heavy truck market is being integrated. Individual users will gradually be replaced by dedicated alliance alliance platforms, logistics bases, etc. These newly emerged professional alliances or leasing companies often have more research on heavy trucks, a higher degree of specialization in car purchase, and a more cost-effective requirement for vehicles. Also higher, and therefore also more inclined to lightweight heavy trucks.†A brand dealer said.
At present, the light weight trend of dump trucks has led to the obvious regionalization of sales of different specification models. “If 8×4 models are sold to Xinjiang, Inner Mongolia and other large mining areas, 6×4 models are mostly sold to Beijing, Tianjin, Tangshan and Yangtze River Delta, and 6×2 tractors are selling in Shandong, Hebei and Henan. , Lightweight features outstanding.†Shaanxi Automobile related responsible person said.
In addition, the heavy-duty truck market also presents high requirements for vehicle information management, etc. The real-time positioning and real-time communication supervision are used to realize the meticulous management of vehicles. At present, many heavy truck companies have followed suit. Shaanxi Automobile has launched the "Tianxingjian" vehicle networking system. Hualing Heavy Trucks has also promoted the construction of "car networking" services to provide users with information services.
Overseas exports into new growth points
In response to the sluggish domestic demand, heavy truck companies have turned to overseas markets to release excess production capacity. Data show that in the first 10 months of 2012, the domestic mainstream heavy truck companies exported about 55,000 vehicles. Domestic heavy trucks are still able to maintain growth during the global economic downturn. This also reflects the unlimited export potential of China's heavy trucks. This also made the heavy truck exports become the second segment of the market that is growing after LNG heavy trucks.
China National Heavy Duty Truck official said that China's heavy-duty truck export trade countries (such as African countries, Southeast Asia and South America and other countries and regions) are more optimistic about our country's heavy-duty truck brands, on the one hand is that the quality of China's heavy trucks is getting better and better, on the other hand It is because of the high cost-effectiveness in terms of price and strong competitiveness in the international market.
It is reported that many domestic heavy truck companies have increased their efforts in the construction and development of international market networks while increasing their export volume, and gradually formed overseas dealerships, user training, after-sales service network, and parts supplier systems. Eliminates the worries of users of car purchases.
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