On December 20, 2011, 50 Hongyan Jieshi heavy trucks arrived at the Shanghai dock and were shipped to Algeria in North Africa. At the same time, another 200 units of Hongyanjieshi, which will be exported to Nigeria in West Africa, have also accepted product orders and plan to deliver the vehicles before and after the 2012 Spring Festival.
This is the first batch of Hongyanjieshi, a joint venture product of SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. – Hongyan Jieshi was exported to African regions for the first time. The outstanding performance of Hongyan Jieshi was favored by African users, marking the export of Hongyan Jieshi and SAIC Iveco Red. Rock's export strategy has made new breakthroughs.
In 2011, with the listing of Hongyan New King Kong, SAIC Iveco Hongyan gradually formed a series of heavy trucks such as Hongyan Jieshi, Hongyan New Diamond, Hongyan New Dakang, Hongyan Special Overlord, and Hongyan King Kong. High, medium and low product export lines have laid a solid product foundation for companies to expand the international market.
Hongyan heavy trucks vigorously implemented the “going out†strategy and transformed export work from “opportunistic exports†to “strategic exportsâ€. Combining various aspects such as technology management platform, marketing, and network construction, we identified product export planning strategies, improved overseas distributor policies and service policies, and visited and researched key markets, not only enhancing Hongyan Heavy Truck's overseas market image, but also enhancing Overseas distributors have confidence in expanding their markets.
According to another report, in December 2011, there were 24 Hongyan New Dakang right-hand trucks that had been delivered to Indonesian customers, indicating the huge market potential of Hongyan Heavy Trucks in Southeast Asia.
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