Viewing the Opportunity of Voice Navigation from the Hot Talks of the Two Conferences on Automobile Electronics

On March 5, 2012, the two national conferences were held in Beijing in 2012. The representatives of the National People's Congress of the automobile industry and members of the National Committee of the Chinese People's Political Consultative Conference gathered in Beijing and proposed their own relevant proposals. Every year during the two sessions, there are hot topics in the automotive industry and become the focus of members, experts, the media, and the public; the characteristics of 2012 are: Many automotive issues are related to automotive electronics. As the most important growth point for the automotive industry in the future, automotive electronics has received increasing attention. From this we can roughly infer the opportunities for the future development of car navigation and voice navigation.

Obviously, this is not just a hot spot for the two parties.

The automobile society has caused many problems due to more and more car ownership. Traffic jams, parking shortages, bus system reforms, and road traffic construction all need to be put on the agenda.

The topic of “intelligence transportation” was replayed into the automobile rear loading market, and people had to associate it with the “chaos” very hot car network . Whether they can seize the opportunity of the country to vigorously develop the Internet of Things and integrate “roadside assistance” and “real-time traffic Information technology, voice navigation, and other network technologies, together with the hottest LBS location technology, really drive the new wave of car navigation development?

Today's voice-activated navigation in the market can be roughly divided into two categories: first, intelligent voice control without background support, and first, voice-activated navigation supported by the service background. The former is represented by Huayang, Kay Lide, etc. The latter is represented by companies such as Wing Truck Networking and Cheyou Interconnection.

Speech recognition technology bottlenecks

Intelligent voice control usually appears in the form of application software. It focuses on enhancing the navigation function and can identify the user's everyday language. Nowadays, most of the voice-activated navigation products in the industry are intelligent voice control. When intelligent sound control gains rapid development, there are still bottlenecks that need to be broken. First, software compatibility is poor, and the use of intelligent voice-activated software is narrow. Intelligent voice-activated software is generally compatible with only one or a few terminal systems. In other words, users can only select a particular mobile phone system or car navigation system to use voice-activated navigation software. Customers who enjoy voice-activated navigation will be able to enjoy convenient customer coverage. Great restrictions. Second, the intelligent voice-activated software does not belong to its own back office. The functions that can be implemented are single and the services provided are limited.

Nowadays, car owners have more and more demand for car networking services, and safety, convenience, and entertainment have become the standards of choice. Obviously, a single function cannot satisfy customer expectations for car networking services. Third, in order to reduce the influence of ambient noise on the software when performing voice control, the user must take the mobile phone to the mouth to allow the software to receive the sound, and the use of standard Mandarin, the software can perform accurate voice recognition. This means that you cannot completely free your hands during the navigation process, and you may even see situations where the user's dialect cannot be recognized. The further promotion and popularization of intelligent voice control must first address, but not limited to, the above three bottlenecks. However, we have reason to expect that in due time, three or five years later, intelligent voice control will be able to reach new heights and step into the homes of ordinary people.

[Related Videos] Detailed explanations of the functions of Tianxing-Jiannet's online service system

Intelligent voice-activated navigation background advantages

Another type of voice-activated navigation with back-up support for services, such as intelligent voice-activated navigation of wing trucks, is based on the “product + service” product model. Products and service providers have established their own service backgrounds, in addition to enabling voice-activated navigation. Function, at the same time can provide users with air ticket hotel reservation, weather forecast, catering car rental booking, national road rescue and other services, in all directions to meet the needs of users. The customer service staff behind the service can flexibly identify the user's language and serve the purpose of serving drivers in different dialects. At present, voice-guided navigation with back-office support has the advantages of low cost and diverse services, and is more in line with the development requirements of the car networking industry at this stage.

Speech recognition technology has a long way to go in the mature use of car networking. Voice-guided navigation also has greater development space and broader market prospects. The service background supporting the development of car networking should keep pace with the development of car networking. With the demand for car networking services from users, the perfect service background is another driving force for the development of car networking.

Currently, the product experience and cost of the Vehicular Internet services supported by back-end services will become the mainstream and hot spots in the near-term. However, it is also expected that with the development of technology and cost control, mature, intelligent voice control and back-end services Voice-guided navigation for better results in better applications and experiences.