Yadi Electric Car Product Appearance Upgrade Project "Full Interpretation"

The electric vehicle industry has been surging, and the macro-control has been deepened. As a result, the rising cost of raw materials has led to an increase in manufacturing costs, competition between companies has intensified, and it has even risen to the level of refinement at each micro level. In the industry where the products are seriously homogenized and the performance is almost the same, for the current electric vehicle companies, products as the lifeblood and driving force of the company's development can only be innovated and upgraded through continuous product development in order to be able to compete in the fierce competition. Occupy the dominant position.

Based on a deep understanding of market consumption trends, in order to better and faster get rid of homogenous competition, Yadi took the lead in implementing a differentiated brand competition strategy, adhered to a product-oriented, market-oriented approach, and fully opened its product appearance from August. The upgrade project, through continuous research and innovation, strives to seek breakthroughs in product performance and strengthen the product's design capabilities to meet changing consumer demand. The launch of Yadi's appearance upgrade project not only sounded the clarion call for the transformation and upgrading of electric vehicle products, but also led the new wave of healthy development of the entire industry.

"James" as the keynote, the upgrade project is fully open in August

In recent years, with the post-80s and post-90s becoming the mainstream of terminal consumption, consumers’ aesthetic awareness is increasing, consumer demand is increasingly diversified, and the appearance of design excellence has become an important factor in determining consumer purchases. At the same time, the investigation of the Yadi terminal store shows that at present, the vehicle display in the Yadi store has a single color, dullness, and the attraction is not enough to capture the defects of the eyeballs of consumers. With the arrival of summer, the deep tone gives people a heavy and dry feeling. The feeling that consumers can not afford to buy. The company based on the group's sustainable development strategy, as well as a center, two basic points core ideas, strengthen product value mining and promotion, to open the "product appearance upgrade" project as a breakthrough, enhance the product's core competitiveness and fully meet user needs.

Yadi's "Appearance Upgrade Project" is mainly based on the appearance of the product structure, paint color and decal design innovation interpretation, focusing on the design and product technology, color and decals organic integration, creative in the appearance of electric vehicles to upgrade, design Out of the charm of the product, set off a new wave of product appearance revolution. Yadi faced fierce competition in the face of differentiated appearance quality and enhanced the value of its products. According to the designers of Yadi Product Planning Department, these new products will be produced and marketed around August 15.

Functional Aesthetics Process Combination to Create Large Appearance Values

Yadi's appearance upgrade aims to find a balance in the combination of function, aesthetics, and craftsmanship, so as to ensure the internal quality of the product is stable and based on a good appearance and image of humanity, causing consumers to resonate with the product. The specific performance is to innovate from the appearance structure of the product, the paint color and the decal design, and to organically fuse the design with the product process, color and decals, so as to realize the fashionable and humanized appearance of the product to create the Yadi electric vehicle. The big appearance value.

In terms of appearance, Yadi emphasized the fluency of the proportions and lines of the body before developing each electric vehicle. According to Dong Junfeng, director of product planning at Yadi, the company sent designers to Italy every year for training and learning. Absorb Italy's advanced shape design concept to ensure that the appearance of the Yadi model structure is comfortable and can meet the aesthetic taste of consumers.

In the decal design of the vehicle, Yadi hired the top decal designer of the motorcycle industry with high salaries, and used the design principles of “One Color and One Style”. Its distinctive fashion decal series brings together elements such as sports, classical, cartoon and fashion. Let the vehicle always show elegant elegance, interpretation of the stylish fashion electric car trend.

In terms of color upgrade and quality difference implementation, in addition to the better use and improvement of the basic colors of the industry, such as red dates, pearl blacks, silver grays, and bold reds, Yadi has independently developed and adjusted the hue and brightness. , Newly launched cool blue, bright white moon, light silver blue, crystal gray red, gold jade green and elegant series and other brilliant colors, these colors with fast Yang, elegant six generations, Jin Tai, Yafu, Hauge, Hao Zhi When the best-selling models are brand new, consumers will see more pleasing Yadi vehicles.

Excellent paint technology set a new benchmark for product technology

Yadi is the first to set up an advanced color research and development room and a modern paint factory in the industry. The professional technicians conduct independent research and development experiments. Yadi Paint Factory adopts the most advanced automatic online assembly line in the country, with clear responsibility for each job, first-class paint room in the industry, high quality stainless steel heat exchanger, high heat exchange efficiency, long service life; imported filter cotton, low noise and high Air flow fan to ensure the perfection of spray paint effect. In addition, it has introduced the most advanced ultraviolet light curing equipment in the electric vehicle industry to protect the top level of Yadi's lighting process. In order to minimize the interference of dust on the paint process, Yadi paint factory is also equipped with professional air wetting personnel and equipment, and continuously perform air wetting operations.

Yadi paint plastic parts of all the raw materials imported, the deployment of the paint color and fullness of the degree of gloss reached 95% or more, not only has a lacquer texture, three-dimensional sense of strong, but also resistant to friction, corrosion resistance. Especially worthy of mention is the newly developed PU high-gloss lacquer, which has reached the standard of high-grade imported automotive paints and has a long and lustered luster. In addition, the color of Yadi pearl finish is ubiquitous, exquisite, and uniform, which is far different from the inflexible and single appearance of pearl powder that uses aluminum powder instead of imported raw materials.

Different from some manufacturers of cutting corners, Yadi strictly in accordance with the "Sanma Liu spray" two-component paint process procedures, all Yadi plastic parts of the paint surface is smooth and uniform, beautiful color, brilliant, shining, can not fade for ten years does not fade yellow.

In addition, yadi pays close attention to quality management, strictly implements the ISO9001 quality management system, adopts process statistics technology, monitors the production process by drawing control charts, causality charts, etc., and optimizes each process through process reengineering. Product quality at the same time effectively improve the work efficiency.

Yadi product appearance upgrade project further strengthened Yadi's product advantages in the industry. In the future, Yadi will further deepen the product quality and subsidiary value, commit to the transformation and innovation of the electric vehicle industry to meet more consumer demand and expectations.