Changes in the market structure of refrigerated trucks


At present, the scale of development of the refrigerated truck market in China is still not large enough. However, the competition among related companies in the industry is very fierce. The old and reputed refrigerated truck manufacturers have positioned themselves for the expansion of scale. Small-scale enterprises are not to be outdone, and it is worth noting that many commercial vehicle companies have begun to enter this market, and the market structure is facing reshuffle.

It is understood that the domestic refrigerated truck market is dominated by several old companies, such as CIMC Vehicles (Shandong) Co., Ltd., Zhenjiang Feichi Automobile Group Co., Ltd., Henan Ice Bear Refrigerator Truck Co., Ltd., Henan Hongyu Enterprise Group Co., Ltd., etc. . These are companies that have more than 10 years of experience in production and sales. The production and sales volume of each company is between 2000 and 3,000 vehicles, and the total sales volume accounts for about 70% of the refrigerated market.

Incumbent companies have an important position in the refrigerated truck industry with their technology and management advantages. Although there are a large number of refrigerated truck companies, the competitive advantages of the old refrigerated truck manufacturers are very obvious. The first is the brand advantage. In the environment where the refrigerated truck market is fully competitive, the good reputation of the company is particularly important. After several years of hard work, several established companies have established their own brands. Today, the power of the brand has begun to appear.

Followed by product quality control advantages. Whether it is a veteran or emerging company, whether it is a large or small enterprise, they are faced with the problem of product quality control. It is not difficult to produce a quality refrigerated truck, but to ensure that each vehicle is at the same quality level, it requires a strong quality control capability. In this regard, the veteran companies have richer experience and are more standardized in the selection and processing of raw materials for refrigerated trucks. The quality of the entire vehicle is more assured.

Again, it is a technological advantage. China's refrigerated truck technology mainly comes from Europe in the 1980s. With the development of market demand, the technology of refrigerated trucks needs to be improved. "In this case, the old companies have accumulated more technology and the advantages of technological upgrading have become more apparent."

Although China's old refrigerated truck companies have obvious advantages, market concentration is still relatively low compared with developed countries. The problem lies in the large number of small businesses. Even if each company sells dozens of vehicles each year, the total sales of refrigerated trucks are also considerable.

Under the squeezing of reputed refrigerated truck companies, small-scale refrigerated truck companies still survive, mainly by relatively low product prices. In general, the use of large refrigerator cars with the same chassis, small business product prices lower than the large enterprises a few million.

It is understood that the refrigerated truck is based on the chassis of ordinary trucks, using corrosion-resistant, anti-aging steel, plus polyurethane composite materials made of high-pressure foam insulation layer made of car, and then matched with the refrigerator can basically . Refrigerated truck companies do not produce chassis and purchase truck chassis of FAW, Dongfeng, etc. according to customer needs. Therefore, the chassis price of the same brand is not much different.

In the tops, due to the different insulation materials companies use, there will be some differences in prices. The use of high-quality materials requires 70,000 to 80,000 yuan, and the use of poor materials is about 50,000 yuan. In the refrigeration unit, the price gap is even greater. The brand-name refrigeration units imported from abroad require more than 100,000 yuan, and the unknown ordinary refrigeration units only need 30,000 yuan. you get what you pay for. After the customer uses it, they will clearly understand the significant differences between the different grades of insulated cars and refrigeration units.

Many large commercial enterprises such as FAW Jiefang, Dongfeng Commercial Vehicles, Beiqi Foton, etc. have formulated special vehicle strategies to expand the commercial vehicle segmentation market, and have been involved in the refrigerated truck industry. They not only look at the high profit margins of China Refrigerated Trucks, but also have a good outlook for the refrigerated truck market. With the improvement of living standards of urban and rural residents, more and more fresh foods need to be transported by refrigerated trucks. In the future, there will be plenty of opportunities for the cold and refrigerated truck market.

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