· Observation: Internet troubles in the taxi industry

Looking around, you will find that our lives have been changed by the Internet. Whether it is the acquisition and dissemination of information, or the way and scope of social interaction, whether it is a change in production methods or communication with the world, it is rapidly becoming Internet. However, when the traditional taxi industry embraced the Internet, it found that it was “troubled”: the mobile Internet-based car service, rushing to eat its own “cheese”. Especially with the emergence of more and more taxi software, the market dispute between taxis and special cars is becoming more and more obvious. How to balance the two and resolve conflicts is becoming a global problem.
In view of the particularity of the taxi industry, it has a high barrier to entry on a global scale and is controlled in quantity. This limited resource is difficult to meet the growing demand for vehicles. The phenomenon of “difficulty in taxiing” and “costly taxiing” is quite common. In some countries, taxiing has become a luxury. In this context, the emergence of Uber broke the threshold and integrated the car resources of idle private, car rental companies and taxi companies through mobile application software to provide car services to middle and high-end people. This not only revitalizes idle car resources, but also allows private car owners to profit, and quickly and conveniently meets the user's car rental needs, so it is favored by private car owners and consumers. Therefore, Uber's expansion speed is impressive, and it has entered more than 300 cities around the world in just a few years. As of March this year, it has squeezed the market share of traditional American taxi and airport bus business from 85% to 52%.
After Uber, more taxi software emerged, covering more market segments. For a time, the fear of "wolf is coming" spread in the traditional taxi industry, and the controversy over taxi software has become increasingly fierce. Some countries have even adopted a "one size fits all" approach. However, taxi software is not a groundbreaking technology, but integrates existing Internet technologies, re-architects various resources, and achieves effective resource allocation. From this perspective, this conforms to the trend of the times and is the embodiment of Internet thinking. More importantly, it is not loved by consumers, and it has achieved market demand. It is not rational to blindly kill or strictly contain it.
For the taxi industry, the emergence of special vehicles is both pressure and motivation. On the one hand, it has indeed caused the taxi market to be squeezed. On the other hand, the introduction of market resources and competition can prompt the taxi industry to improve its service quality and provide passengers with A more comfortable and fast consumer experience, after all, the eyes of consumers are sharp, whoever chooses who to serve. For the special car, the necessary supervision cannot be lost. Although the barbaric growth is rampant, if it does not grow healthily, it will destroy the entire market and cause various contradictions and problems. The so-called "not a rule, how to become a square", the sooner the standard car is regulated and guided, the lower the difficulty coefficient, the easier it is to control risks.
In fact, taxis and special cars are not incompatible. In a market full of innovation and growth, special vehicles can be a useful supplement rather than a destructive alternative. Of course, how to make the two develop harmoniously is a test for managers. I hope that after a long time, the Internet + taxi, the harvest is no longer annoying, but a surprise.

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