The user may still be tangled, and the rapid merger will not affect the subsidies; experts may still speculate that the giant monopoly will not extinguish the market enthusiasm, but now it seems that these enthusiasm are redundant. In the area around the Internet and cars, new businesses emerge in an endless stream. This is not the case, the recent PP car rental and easy access to the car eyeing the bus bus business, just like the taxi market as it was originally straight into the bus.
When companies and regulators compete in the early stage of the industry, we usually or subjectively or objectively stand at the corporate level and call for supervision not to kill them. Nowadays, although not everyone uses it, taxis, car rentals, carpooling and even car washing are at least the talk of most people—you haven’t used it, your friends have used it—it seems that various types of online car rentals have reached their most wonderful stage of growth. Optimists Already shouting "the spring of the sharing economy has come."
Slowly. Because a P2P car rental company recently had a trouble driving a car rental because a car rental customer sold the lessor’s car out of collateral. For a time, besides the car renter, the lessor and the treasure driver, the car has become an aggrieved person: the mood of the lessor can be understood, and whoever gets to the point will be mad; the grievances of the car rental platform can also be understood, because in fact there are already Complete risk warnings and safeguards (insurance, legal channels, etc.).
However, when the incident really happened, it seemed as if the entire community was still uneasy. why? Because the market is still too impatient. The online car rental concept built with advertisements and subsidies only tasted a lot for the participating parties, but often the risk was “small.†A good company may be able to establish the above-mentioned risk control mechanism, but more companies are still feeling the glory of capital and users soaring, and rarely consider risks. Similar to this is the O2O household management industry. According to rumors, the cool-up rate is still growing.
This situation made the author think of the group purchase and e-commerce market many years ago. The thousands of regiments and vertical e-commerce came into being. At that time, everyone thought that “more money, more people, more goods†would win the market, but in the end There are only a few digits of the group buying companies that have become big events; vertical B2C such as Le Tao and Hao Lebu have already died. When summarizing the reasons, the most mentioned reason is that risk control under blind growth is not done well.
The CEO CEO's aging is not a reflection. It is difficult to be calm under glory, and it is the death period after the bubble.
The author sometimes even wondered whether or not there should be more “car theft†incidents, and the cooling of capital-facilitated companies was like the group buying fraud or breach of contract that was repeatedly exposed during the year when the whole society was concerned about the issue of integrity. At that time, it naturally forced the company to survive the fittest.
In fact, after the dripping and quick merger, no products have been offered to users. Other online car rental companies are still in the stage of expanding the land.
But precisely this kind of node is the time when corporate psychology is the most responsible: the Matthew advantage of strong former strong companies is stronger, and new start-ups catch up after minutes. The investors of these companies will also be nervous, so there will be a lot of investment and financing news. In the end it is really optimistic about the development of the enterprise, or whether it is an assumption capital to make room for manoeuvre. The outsiders do not know.
What can the user do? Increase your efforts to vote with your feet, but don't be subsidized and lead the nose. Because subsidies can't guarantee the long-term development of the company, it can't guarantee that you can always enjoy the dividends of the development of the company.
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