Following the many presentations of lighting malls around the world, the lighting dealers began to enter the era of competition between shopping malls and shopping malls after experiencing the competition format between merchants and merchants in the early stage of career growth. In terms of how dealers and shopping malls are promoted to the competition, the industry has discussed. They generally believe that dealers can win the consumer by promoting the quality, service and sales of the products. However, the operation of individual dealers The talents are good or bad, and it is impossible to decide the competition power of the whole shopping mall. At this moment, the dealers of the shopping malls only need to go through the operation of the merchants to create the conditions for the merchants to improve their operations, and then complete the promotion of the competition of the merchants and the shopping malls.
At the beginning of the lighting profession, it was on Lu'an Road. It was basically sold together with hardware, light sources, lamps, electricians, etc. Since there were not many people doing such business at that time, it was better to make money; after a period of development, some merchants felt the lamps The line is very developed, so the transformation is dedicated to the sale of lamps. Unconsciously, Lu'an Road has become a commercial area, with the sale of hardware, lamps, electricians, ceramics, sanitary ware, clothing, food, daily necessities and other commodities.
Where is the way out for the fierce competition of lighting hardware malls?
Xiao Bian visited Shanghai's major lighting stores, and found that many shops are in the renovation, while dealers have gone to Guangdong to investigate the mall. According to industry insiders, this is a common appearance every year in the lighting profession. Only the author noticed that the newly renovated store is often not a simple store innovation, but a store with a greater investment. Take CityU Lighting City, when the reporter came to the mall for the first time in April 2007, there were many shops in the same renovation, and at that time, the number of city, boutique, and brand image stores has been Greatly added, the mall is more pleasing. This kind of change has a fierce image, that is, the lighting consumption around the City of Lantern City is growing, and the consumption needs are rising from low to high. It is also necessary to promote the operation of our dealers. Adjustments, and this adjustment is reflected in the decoration of the store and the dealers to investigate the appearance of the Guangdong shopping mall.
It is understood that the primary operation of the shopping malls that were established in the next phase of the 1990s was based on building materials and decorative materials, and did not separate the lamps alone. Therefore, there is no professional lighting store, so that the appearance of such appearance is as follows: First, there are not many professional lighting operators in the time, and the scale of operation is not very large; Second, the earliest one is built and invited. Dongfang Mall, the mall has not seen the development of the lamps, so there is no attention, the operating area of ​​the lamps given in the investment is not very large, but the operators of the lamps in Lu'an Road are basically stationed in the Oriental Mall; The owners of the operation and development malls are ambitious. They want to operate all eight pan-home occupations. Each mall is not led by a profession when it is inviting investment. Fourth, it is related to the consumption habits of Hefei’s consumers. Since the original Lu'an Road (Chenglu Temple) once formed a one-stop shopping, it is better to build a fully-operated store.
Unable to grasp the service and product quality, can only rely on decorating the facade to attract consumers, it is really the grief of dealers. Of course, dealers can handle this problem through a brand that is good in quality and service-oriented. However, our lighting profession, real product quality and service operations can not satisfy many consumers, and our consumers have been used to it. The quality and service specifications of home appliance occupations are used to measure other consumption in their ordinary livelihoods, and these specifications are undoubtedly harsh for the lighting profession.
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