·In 2014, the top three car companies ranked FAW-Volkswagen

At the end of the year, the Chinese auto market will stage a sales champion competition. A few days ago, major auto companies announced their full-year sales in 2014. FAW-Volkswagen won the sales champion last year with sales figures of over 1.8 million units (including Audi imported models). At the same time, the competition for two or three was quite dramatic. Shanghai GM suddenly made a force at the end of last year, reversing Shanghai Volkswagen to take second place.
According to data provided by FAW-Volkswagen, last year, FAW-Volkswagen maintained a sales volume of around 150,000 units in the whole year. At the same time, FAW-Volkswagen consolidated its market share by upgrading its models in the absence of new heavy-duty vehicles throughout the year. . Among them, through the upgrade of Baolai, Jetta, Sagitar, Golf, Magotan and CC models, the competitive advantages of each model have been further strengthened.
At the same time, the full release of production capacity helped FAW-Volkswagen achieve rapid sales growth. At present, the production capacity of FAW-Volkswagen Changchun Base is 900,000 units, and the capacity of the southwest base is 540,000 units. After the completion of the first and second phases of the South China Base, the total production capacity will reach 600,000 units, plus the Qingdao base. By 2017, Changchun, Foshan and Chengdu will be completed. Together with Qingdao's four major bases, it will reach a production capacity of 2.34 million units.
According to industry insiders, FAW-Volkswagen has become a sales champion. While demonstrating its superior competitiveness, the platformization strategy has become one of the factors that FAW-Volkswagen continues to strengthen. Platformized production can reduce costs and improve profitability, while similar product features can be recognized by consumers, ensuring high sales growth. In recent years, many car companies have begun to follow this development route and launch their own platform production system.
At the same time that FAW-Volkswagen won the championship, the competition for two or three was even more intense. Since the beginning of last year, the North and South Volkswagen will win the full-year sales champion, and they have received a lot of attention. However, Shanghai GM's spoiler has made many people feel stunned.
Statistics show that in the first 11 months of last year, Shanghai GM's cumulative sales volume was only 1.56 million units, nearly 46,000 fewer than Shanghai Volkswagen. Just as the industry believes that Shanghai GM is unlikely to catch up with the sales gap of more than 40,000 vehicles in the last month, the sales and marketing report released by SAIC Group shows that Shanghai General Motors sold 1.76 million vehicles last year, an increase of 11.74% year-on-year; Shanghai Volkswagen vehicle sales 1.725 million vehicles, an increase of 13.11%. In other words, in just one month, Shanghai GM achieved sales of 200,000 units, while its average sales in the previous November was about 110,000 units. Compared with Shanghai GM, in December last year, Shanghai Volkswagen sold only about 120,000 units, lower than the average of the previous November.
Shanghai GM said that Shanghai GM reversal in the last month of last year, stemming from the Chevrolet Cruze, Cadillac ATS-L, Buick Encore and Chevrolet Sail 3 models launched in the first half of last year. After the preheating and precipitation, these new models achieved concentrated heavy volume in December last year.
In fact, Shanghai GM can reverse Shanghai Volkswagen and is also related to Shanghai Volkswagen's production line transformation. Previously, in order to welcome a number of new cars to be listed this year, represented by the mid-to-high-end coupe Lamando Lingdu, Shanghai Volkswagen has upgraded its existing production line since last year, which is expected to affect the production capacity of about 200,000 vehicles. Affected sales last year.
Industry experts believe that this year's championship battle will be more adhesive than the FAW-Volkswagen win this year and Shanghai GM reversed. FAW-Volkswagen will surely stabilize the champion under the joint efforts of the four major production bases; after the completion of the production line transformation, Shanghai Volkswagen will certainly be able to make up for the lost capacity this year; and Shanghai GM will have new products this year. Continue to exert strength.

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