Project evaluation is also root belt. Mr. Liu also added in the side, if you wear a military uniform to go out, this military green canvas belt is only matched. It turns out that wearing military uniforms to participate in field activities is a popular trend among fashionistas.
Different business models create unique charm Through conversations with young shopkeepers, the reporter felt the ideals and passion of the Red Rabbit military entrepreneurs and felt the booming prospects of the military market. The most eye-catching is the unique marketing model of Red Rabbit's military products. Generally speaking, it can be summed up as follows: the armed forces of the sea, the land, the air, the military, and the general promotion of the rank promotion system, and the headquarters of the entrepreneurial team.
Land, sea and air are the customers of Mr. Liu and his sales team. Both wholesale and retail sales now account for half of the operating volume of Red Rabbit. In addition to wholesale, retail is divided into three modes: online ordering, mail ordering, and shop sales. Mr. Liu called the customers ordered on the Internet collectively the Air Force, and the mail order was the Navy. The customer who came to the store to shop was the Army. The reason why this distinction was originally made is for management needs. Because of the different forms of shopping, they will all have special responsibilities, such as being responsible for the Army is one person, responsible for the Navy is another person. Mr. Liu said with a smile that the sales situation is very good statistics, work is carried out in an orderly manner, suitable for our entrepreneurial team.
The rank of the military is actually a form of title for membership. All customers who buy Red Rabbit military products are members of Red Rabbit, and they are awarded different ranks according to the amount of spending. In the brochure that members of Red Rabbit sent to members, the reporter saw the following ranks: Admiral - 10,000 yuan in spending - 20% discount - tenure; Colonel - 6,000 yuan in spending - 8.3% discount rate - 4 years of service ; Shangyu - consumption of 3,000 yuan - 8.8 fold discount rate - service period of 3 years ... ... this army ranks strictly in accordance with the military rank issued by the state, should be quite attractive to military enthusiasts.
The first two are marketing strategies. The finalization of the entrepreneurial team headquarters involves the management of the entrepreneurial team. Mr. Liu said that now 8 individuals are responsible for their duties, have management accounts, are in charge of shipments and shipments, are responsible for retail sales, and are responsible for wholesale. They are like a fighting team and are highly united and fighting together. Of these eight individuals, only one girl is responsible for accounting. To the reporter’s question, Mr. Liu laughed and said, this is no way. The goods in the store are basically all big trucks. For example, it is 100 boxes of shoes. The girl can not mention a box. The young man can mention both at once. .
Seeing Mr. Liu's outfit, the holsters and cartridge kits are still on the waist, while others are dressed in plain clothes. The reporter asked whether the eight individuals are now military enthusiasts. Mr. Liu said that the initial entrepreneurs were all those who entered the company. However, interest can be cultivated slowly. Even people who do not know much about military products can do it. As long as the local market, open military stores, the development prospects are still good.
This article belongs to the author of the copyright, without permission, may not be adapted, reproduced, Internet access, and offenders will be corrected Edit / Ya Feng As China's per capita income continues to increase, the car as a family and social activities necessary means of transport, has already begun steps Into a virtuous cycle. For small and medium-sized investors, seizing business opportunities and joining the automotive decoration industry will have great market potential. However, how do you need to pay attention when joining the industry? In this issue, we selected three automotive beauty salon brands that are well-known in the industry for comparison. Among them, the two are foreign brands - the United States Pu-resistant, one is the domestic brand - Che Zhilin. We have made comparisons in terms of joining methods, joining fees, advertising support, and personnel training, so that investors can learn from them and be targeted.
First, the first position from the storefront. You can consider the economic strength and other reasons, choose the right way to join.
Second, good technical services and necessary advertising can save a lot of time and energy for investors.
Wen/Lv Zhiyong Auto Beauty, another investment meal The United States Chi Pu Nai-based store, economy store, standard store, flagship store 68,000, 100,000, 180,000 - 3.8 million UK Nelson one-star store to five-star store free of initial fee, 100,000 yuan to start China's Che Linlin provincial-level \ county-level agents, standard stores, distribution counters 9,000 yuan initial fee, 5,000 yuan start the United States Chi Pranei UK Nielsen China Che Lin free retraining support, professional technicians are responsible for the door Technical guidance National advertising support, radio, magazines, grid media can see Chi Nip's advertising.
Free to accept the headquarters of automotive beauty and automotive decoration professional and technical training headquarters to arrange for excellent trainers to teach the franchisee, to guide the sharing of the headquarters of the brand effect, reputation effects of media publicity.
Before the opening of the advertising planning project evaluation Third, the product of the return and product quality.
Fourth, to join the headquarters to provide what the reporter found through practical investigation: the United States Chi Pura storefront unified design, using blue as the main color, the column is yellow, front full glass floor to ceiling windows, all products are displayed to the customer intuitively. There are now more than 600 franchise stores in China.
Chi Pura car beauty care chain store agent maintenance, beauty products SNAP series from the world's top 500 companies the United States, the largest automotive supplies company under the United States Shell Pengzeer? Quaker? Stadt Pennzoil. United States Penzell? Quaker? Startech owns JiffyLube, the No. 1 brand of car maintenance services in the United States, with more than 1300 products and annual sales of nearly 10 billion US dollars, of which SNAP brands account for 10%.
This series of products has passed ISO9000 international quality certification, and the United States Pacific Insurance Company bears quality insurance.
Chi Pu-resistant business model to maintain the main, the introduction of aircraft maintenance concept, can provide a variety of high-end cars such as BMW Audi and other decorative maintenance services.
Nielsen has developed more than 800 franchise stores in 26 provinces and cities in China, forming a certain scale effect. The store's main body is blue and white, and the overall modern feel is strong. The workshop mode service can provide specific services such as a beauty workshop, a scratch repair shop, a maintenance oil change shop, and a car decoration shop.
Nielsen NIELSENA is a member of the YULE CATTOCONSOMER Group, a multinational company with a century of history in the UK, specializing in the production of fine chemical products.
NIELSEN provides advanced automotive polishing technology, cleaning and finishing products to ensure the car's bright depth and quality of care finishes. Service models range from a few million to up to millions of high-end cars, offering a variety of products that are available to users.
China's Che Zhilin was relatively late in its development with the above two foreign companies, but now it has also formed its own unique style, which can provide franchisees with good services such as store design, technical service and product quality. . Now, dozens of franchise stores have been developed across the country. They use a product and service management model to provide a variety of decorative beauty services for mid- and low-end vehicles.
According to statistics, the automotive after-sales service market is the most stable source of profits in the automotive industry chain, and a fully mature international automotive market can account for about 60% of total profits, compared to the current level of profit tightening in China's vehicle sales. The profit rate of China's auto after-sales service market is still as high as 40%, and the auto aftermarket must mature. However, at present, most of the auto after-sales service industry is a small workshop for individual soldiers. The service is single, the scale is limited, the quality is not high, and the vicious competition, chaotic order, market mechanism and service system are not perfect. After 2006, the automobile after-sales service market will tend to mature and develop. With the increase of individual cars, the owners are eager to provide branded, professional, humanized and information-based comprehensive services.
Therefore, the establishment of a car beauty chain is a highly potential industry, but it should also consider the major issues of local autos, consumer awareness and other issues. We don't list them here.
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