The FIA ​​Formula One World Championship will be held in Beijing in mid-September. Renault will become the official technology partner and will cooperate with Sparking Racing Technology to provide racing cars for all participating teams. Chen Hao, Senior Director of Sales and Marketing of Renault China and Director of Marketing and Sales Department of Dongfeng Renault Automobile Co., Ltd. made the above remarks.
According to reports, the FIA ​​Electric Formula World Championship is a brand new Formula Racing event launched by the FIA ​​in 2014. As the Formula One event in new energy vehicles, the first season was held in 10 world-class cities around the world, representing the world's most advanced electric vehicle technology.
Chen Wei said that the choice of Renault as a racing car shows the outstanding achievements of Renault in the field of electric vehicles and motor sports. At the same time, Renault's development in China is accelerating with the establishment of Dongfeng Renault Joint Venture in an efficient and integrated manner, including factory construction, team formation, network expansion, product introduction, brand grooming, etc. All work is efficient and orderly. Advance.
In the first half of this year, Renault imported a total of 17,584 vehicles, a record increase of 44%, much higher than the industry average. Among them, the performance of the main model Koleo has become a highlight. In the first half of this year, Koleos sold a total of 14,889 vehicles, an increase of 42% over the same period of last year, exceeding the growth rate of imported SUV by nearly 10 percentage points. At the same time, Renault's after-sales service satisfaction has also increased significantly from the 13th in the industry to the 2nd.
The talents from Renault Headquarters, Renault China, Dongfeng Nissan, Dongfeng Group and other companies in the industry formed the Dongfeng Renault team. In less than three months, they successfully realized the movement of Renault's imported vehicle business to Dongfeng Renault. And based on this, launched a future-oriented product strategy, channel strategy and brand policy. Up to now, Dongfeng Renault and Renault headquarters have jointly formulated the phased development strategy of the Renault brand in the Chinese market in the future, and also completed the Dongfeng Renault mid-term product line planning including imported vehicles and joint venture models.
At the Chengdu Motor Show, in addition to Renault's star product SUV model Koleo's Sportway and Touring two new versions of the model, Renault Megane RS with pure racing bloodline debut at the booth, and will officially land in China at the end of September. The presence of French star Tony Parker, who played in the US professional basketball league, also showed Renault’s determination to develop in the Chinese market.
At the same time, Renault Automobile chose to exert its strength in Chengdu Motor Show, which is also closely related to the performance of the Southwest market. In recent years, the southwest auto market is much more active than other regions, showing huge growth potential. In the first six months of 2014, Renault achieved sales of 4,512 units in the Southwest market, accounting for 25.66% of the country's total sales, a year-on-year increase of nearly 60%, a record high. Since its launch in 2009, Koleo has won sales of 100,000 units in five years and successfully won the European mid-level SUV sales champion.
Chen Yu said that with the introduction of more attractive products, more regional markets and market segments, and a more strategic network layout, the future of Dongfeng Renault is becoming more and more clear, and The eagerness to win has also become more and more determined.
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