February 12, 2014, Hankook Tire announced the fiscal year 2013 performance report, the global economic downturn in 2013, the company's 2013 sales still reached 70,600 trillion won (US $ 6.35 billion), up slightly by 0.3% once again set a record high.
Despite the global economic downturn in 2013, Hankook Tire's performance has continued to rise thanks to the strong growth of UHP (ultra-high performance) tires, outstanding performance in the OE high-end supporting areas, and continued investment in production capacity and technology research and development.
Sales of Hankook UHP (Ultra High Performance) tires are a strong driver of overall profit growth, with cumulative sales accounting for 26.5% of global sales and an increase of 3.4% year-on-year. The performance in the Chinese and European markets was even more pronounced. Cumulative sales increased by 13.6% and 12.9% respectively year-on-year.
Recently, Hankook Tire has started cooperation with Mercedes-Benz for the first time, and has provided original accessory tires for its high-end models S-Class and E-Class sedans. Thus, Hankook Tire and the German three major luxury car brands are Establish a cooperative relationship. At the same time, Hankook Tire also provided OEM support services for a variety of models of Japanese car companies.
"Based on the judgment of the future market and the continued adherence to future technology-oriented R&D investment, Hankook Tire will be more determined in moving toward the world's top tire brand." Hankook Tire vice president and chief executive officer Mr. Xu Chenghe said, “Hankook Tire’s advanced technology and high-quality products are gradually gaining recognition from consumers. In 2014, Hankook Tire will further accelerate the growth of overall business and become a better product for consumers. Driving experience of high-end tire manufacturers."
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