Volvo China Accelerates Revival of Product Matrix Drives Sales Growth

The latest sales data shows that in April, Volvo’s sales volume in China reached 4,710 units, an increase of 30.3% compared to the same period of last year. The first single month sales surpassed the United States to become Volvo’s global first market. From January to April of this year, Volvo’s total sales in China were 18,490, an increase of 27.6% year-on-year. This data not only signals that China has surpassed the United States as the largest single market, but also means that Volvo has become the fastest growing car brand among luxury brands including Mercedes-Benz, Audi, and BMW.

Fu Qiang, President and Chief Executive Officer of Volvo Cars China Sales Co., Ltd. said in a few words that the 60 Series has become the main force supporting Volvo's sales growth in China: The Volvo S60 achieved sales of 1,261 units in April, a year-on-year increase of 93.4%; Volvo XC60 Single The monthly sales volume was 2,114, an increase of 42.5%; the Volvo V60 also achieved 591 sales.

The beautiful sales are reminiscent of Volvo's strong product lineup at the Shanghai Auto Show. The only luxury car brand controlled by the Chinese, with the new V40, Asia's first three models of the 60 Series R-design and other major models of a variety of models, debut in China. Among them, the new Volvo S60, V60 and XC60R-Design models made their debut in Asia for the first time. Fu Qiang said that with the help of the Shanghai Auto Show, Volvo Cars hopes to make more consumers understand and eventually benefit from its air quality solution, ICE. ICE is an acronym for Volvo Air Quality System (IAQS), Clean Cabin, and Emission of Emissions. As an integrated system, each unit in the ICE system is inspected at every level, which is significant for improving the air quality in the car. effect. The first pass: In-vehicle air quality system effectively blocks 95% PM2.5 particles and outdoor pollen and dust, making the air quality in the car 20 to 100 times cleaner than outside the car. Second pass: Clean the cockpit, volatilize from the interior Substances, contact allergens, and odors are sources that cut off pollution that may be generated in the car. Third: ultra-low emissions, Volvo emissions of all models are better than the current national emission standards by more than 60%, showing a gradual realization of " Zero emissions "The ultimate goal of confidence and determination.

It is understood that the 2013 Fortune Global Forum will be held in Chengdu on June 6th. The Volvo Car Group and the Fortune Global Forum have reached a cooperation agreement: Become an official partner and the Volvo S80L is honored with its official designated car.

At present, Volvo Cars is substantially expanding its product matrix and production capabilities and is fully advancing its development in China. It is understood that, including the new Volvo V40 recently listed, in 2013 Volvo will have six new models landing in China. Three years after Li Shufu's acquisition of Volvo, Volvo is speeding up recovery

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