Japanese cars rebounded in China in September, gradually recovering market share. In the peak season of automobile sales, “Jinjiu†became the locomotive of the automobile market. The overall sales volume increased by more than 70% year-on-year. This is in addition to the low base in the same period last year, and the Japanese cars. The new car strategy also has a great relationship, the latter quickly grasped the appetite of Chinese consumers, especially to cater to the fast-growing "post-80s" consumer preferences.
Honda and Nissan , which focus on launching new cars , sold their cars in September this year, which was higher than September 2011, up 29.8% and 8.1% respectively. This comparison method bypasses the unconventional interference factor of the Diaoyu Islands incident in September last year. On the other hand, the power of innovation is leading the recovery of Japanese cars.
Just in September, Dongfeng Nissan sold 92,969 vehicles, a surge of 107.89% year-on-year. This is the best monthly sales performance of the company in the past ten years. The full-scale outbreak of Dongfeng Nissan is reflected in its respective market segments: The new generation of Tianzhu has been in the market for half a year, and its market performance has been stable. It has gained a foothold in the 10,000 clubs in the mid- to high-end car market with 10,780 vehicles. New Sylphy , New TIIDA, New Converse sun, Dongfeng Nissan attack
The "four-swordsman" of the "big cake" in the car market, among which the only Japanese model in the top ten of China's passenger car sales, the Xuanyi series sold 27,092 units in September, a record high; in addition, the hacker There are also good results in the SUV market.
This year, Guangqi Honda , which has new models such as Lingpai and the ninth-generation Accord , also entered the fast lane of growth in September. In September, sales volume was 42,100 units, up 159.88% year-on-year; cumulative sales from January to September were 282,400 units. It increased by 14.38% year-on-year, which was significantly faster than the 4% growth rate from January to August.
Regarding the reason why the Japanese car fell into an unprecedented trough last year, the industry has a view that this is not only the impact of the Diaoyu Islands incident, but the deeper factor is that Honda and other Japanese brands are not rich in product lines in China, and the speed of innovation is slow. Department of the Department of the United States and the United States frequently introduced new models of car tactics to swallow up some markets.
In 2000, there were only a dozen models available in China's auto market. Today, China is the country with the largest number of cars and the most complete models. The optional models are rapidly expanding to hundreds of models. In today's increasingly competitive market environment, more and more automakers realize that the competition in the Chinese market is technology and freshness, and it is necessary to accelerate the promotion of new and differentiated products to attract the attention of Chinese consumers. The influence of Chinese consumers' tastes in the global automotive industry cannot be underestimated.
The Japanese car finally realized this and caught up. The relatively conservative Guangqi Honda has only four models in existence for many years, and this year it has launched three models. In the past one or two years, the momentum of Dongfeng Nissan's launch of new cars has also come to the fore. Not only Japanese, but also the factions of various factions are accelerating technological innovation to promote the market. For example, BYD , a self-owned brand, has launched three new models this year, so its sales have also performed well.
As the models continue to be enriched, it is difficult to reproduce the unique situation of a single model, and the price wars caused by hundreds of models are also intensifying. From car manufacturers to dealers, the days of lying down and counting money are gone forever, and more time is needed to try to figure out the changes in the market. It is the consumer who makes a profit.
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