Miao Wei: Industrial Enterprises Should Learn Geely Development Experience


Ministry of Industry and Information Technology Deputy Minister Miao Wei pointed out at the symposium on the development of Geely Group on April 15 that under the influence and impact of the international financial crisis, the fundamentals of the sustained and rapid development of the auto industry have not changed, and the development of China's auto industry is important. The strategic opportunity period still exists. Geely Group adheres to independent innovation and builds its own brand based on independent innovation, which provides a practical development experience for the transformation of China's auto industry from big to strong.

Miao Wei said that since the reform and opening up, China's auto industry has made great progress, especially the emergence of self-owned brands, enriched the structure of China's auto industry, and promoted the development of China's auto industry. Geely Automobile is one of the outstanding representatives. Industrial enterprises should actively sum up and learn from Geely's experience, to be small, to inspire the spirit of the national auto companies, to encourage companies to resist the financial crisis, and to play a role in ensuring the rapid development of auto companies.

Adhere to independent innovation and shape the brand
Miao Wei pointed out that the core of Geely Automobile's development experience is that, based on its past development, the company has always insisted on independent innovation and persisted in building the brand. From advanced engines, to automatic transmissions with China’s completely independent intellectual property rights, to original BMBS (flat tire monitoring and safety control systems), Geely has mastered the technology of the main core components of the automotive industry over a period of ten years. It is the cornerstone of Geely's success and the wealth of the Chinese auto industry.

Paying great attention to talent strategy
Miao Wei believes that Geely's rapid growth is also due to the fact that Geely does not have a dominant position and the quality is not strong. Geely attaches great importance to the talent strategy. As an industrial enterprise, the Geely Group's emphasis on talented people has typical demonstration significance in the automotive industry and even in the entire industry.

Miao Wei said that talent is the basis for all development, and the biggest gap between China's auto industry infrastructure and advanced countries in the world lies in the cultivation of talents. As far as “going global” is concerned, what enterprises lack is not capital and markets, but rather a large number of talented people with multinational companies’ business management. He stressed that talent is a large team, including leaders in research, development, engineering, and crafts. Only by organizing talents in all fields and using a platform to play their role, can enterprise development really have hope.

Using Scientific Outlook on Development to Guide Strategic Decision-making
From the “available car for the people” to “a good car for safety, environmental protection, and energy saving”, Geely paid a price of 800 million yuan. Miao Wei believes that making scientific decisions at different stages of development and timely strategic transformation is an important part of Geely’s successful development experience.

Miao Wei said that Chinese auto companies must use scientific development concepts to guide strategic decisions. The premise of scientific strategic decision-making is to emancipate the mind and seek truth from facts. The automotive industry involves a wide range of high degree of correlation, there is no future in closed doors, according to the actual situation, according to local conditions "going out, please come in" is a shortcut to accelerate the shortening of the distance between the Chinese auto industry and the world's advanced automotive industry. He said that the financial crisis has provided an opportunity for China's auto industry to implement the “going out” strategy, especially in terms of automotive core technologies and core components. The Chinese auto industry can go global. Not long ago, Geely successfully acquired an Australian automatic transmission company, but also walked in front of the Chinese auto companies.

The forum on the development of Geely Group was chaired by Zhang Xiangmu, Director of the Equipment Industry Department of the Ministry of Industry and Information Technology. At the meeting, the Central Propaganda Department, the National Development and Reform Commission, the Ministry of Science and Technology, the Ministry of Commerce and other departments and industry associations, representatives of some provincial and municipal government departments, and nearly a hundred domestic reporters and media personnel adhered to independent innovation and actively responded to the international financial crisis. In terms of practice, discussions and discussions were conducted.

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