Exploring new markets for the first time for China National Heavy Duty Truck Europe VI car to enter Hong Kong

Recently, in the Hong Kong Special Administrative Region Government’s bid for 34 Euro VI street-washing vehicles, China National Heavy Duty Trucks emerged and won the bid. This is the first time that the Hong Kong SAR Government has purchased the Euro VI product heavy-duty trucks in batches. It is also the first time that the mainland brand Euro VI Heavy Trucks has achieved sales in the Hong Kong market. On March 5, 2018, the prototype vehicle passed the initial acceptance of the Hong Kong Electrical and Mechanical Services Department and the Food and Environmental Hygiene Department in Hong Kong. It can be delivered in batches and smoothly entered the final stage.
China National Heavy Duty Truck Sanitation Vehicle China National Heavy Duty Truck Sanitation Vehicle

As we all know, the Hong Kong region has historically implemented the most stringent automotive fuel and exhaust emission standards. Its use of vehicles is basically in line with Europe. The high-end truck market in Hong Kong is dominated by European brands, while the low-end market is dominated by Japanese brands. In such a highly competitive market, the past mainland trucks have no place at all. In 2013, the first batch of 300 heavy-duty Euro V heavy trucks of China National Heavy Duty Truck entered the Hong Kong market. This was the first time that the European V heavy trucks produced by heavy truck manufacturers in the Mainland entered the Hong Kong market in large numbers and was the first Chinese-made commercial vehicle to be licensed in Hong Kong. In the past five years, China National Heavy Duty Truck has achieved sales of thousands of heavy trucks in Hong Kong, and has always maintained the status of mainland brands in Hong Kong.

After many years of intensive cultivation, China National Heavy Duty Truck Co., Ltd. has occupied a certain market position in Hong Kong, and the quality has been unanimously approved by the majority of users. The image of the Mainland brand has been increasingly improved. All along, the Hong Kong Special Administrative Region Government has used vehicles such as MAN, Volvo, Scania and other European brands. In the bidding process, there are more or less restrictions on mainland brands. Therefore, in the procurement project of the Hong Kong Special Administrative Region Government, trucks in the Mainland are still a blank space. This time, China National Heavy Duty Truck has filled this gap.

In March 2016, the Electrical and Mechanical Services Department of the Hong Kong Special Administrative Region Government issued a tender for the procurement of 34 water sprinklers to replace the old models. In line with Hong Kong's integration into the overall development of the country and the development philosophy of the same development and prosperity in the Mainland, this tender completely liberalizes the bidding restrictions for mainland brands. China National Heavy Duty Truck Group immediately realized that this is an excellent opportunity to enhance the image of high-end international brands. After full communication with Hong Kong distributors, weigh the pros and cons and determine the formal preparation of materials to participate in the bidding.

China National Heavy Duty Truck MC07 Engine China National Heavy Duty Truck MC07 Engine

After fully studying and understanding the contents of the bidding documents, China National Heavy Duty Truck confirmed that the vehicle interiors of Qingdao Heavy Industry Co., Ltd. within the group company will not only increase the cost-effectiveness of the entire vehicle, but also enhance the compatibility of the chassis and the upperwear, as a bidding highlight. In accordance with the bids, CNHTC prepared more than 20 EU ECE certificates, including EU-EU VI experimental reports, and participated in the bidding. It also made China National Heavy Duty Truck MC07 the first domestic engine to obtain the EU ECE certificate.

After the project won the bid, China National Heavy Duty Truck attached great importance to it. The first time organized the technical center, truck company, Qingdao Heavy Industry and other relevant units to hold special meetings to establish a special project leading group for vehicle design, certification, spare parts development preparation, prototype production, etc. Relevant issues have undergone detailed arrangements and deployments, requiring quality, quantity, and time guarantees to ensure a successful launch.

China National Heavy Duty Truck Co., Ltd. organized relevant production and design departments to conduct on-site investigations in Hong Kong, focusing on the use of municipal sprinklers, existing sprinklers, and the use of Euro VI emissions in the Hong Kong market, and conducted in-depth exchanges with car users. In view of the average height and work habits of Hong Kong people, CNHTC carried out a large number of humanized design improvements in accordance with the people-oriented design philosophy.

After a round of intense and rigorous sample vehicle review and rectification, Hong Kong Electrical and Mechanical Services Department and the Food and Environmental Hygiene Department carried out final acceptance of the prototype vehicle on the 5th day of May 2018. It fully affirmed the quality and condition of the vehicle, especially for the 100m water pipe. The remote reel remote control design of the automatic reel gave a high evaluation, greatly reduced the labor intensity of the staff and improved the working efficiency, indicating that the conditions for getting the car were basically achieved.

The success of the project is of great significance. This is the first time that China-EU Euro VI emission standard heavy truck products have entered the overseas market. It once again demonstrates the status of China National Heavy Duty Truck Group in the domestic heavy truck industry, and at the same time lays the foundation for the nation’s heavy trucks to reach developed countries and regions. National brand influence in the international arena. The overall leader of the project, China National Heavy Duty Truck (Hong Kong) International Capital Corporation, once again established a milestone for the development of China National Heavy Duty Truck High-end Market, and set a clear benchmark for the construction of “International Heavy Duty Truck”.

China National Heavy Duty Truck has been ranked first in the domestic heavy truck industry for 13 consecutive years. In January-February 2018, China Shipbuilding's export system exported a total of 6,484 heavy trucks, an increase of 76.05%; and achieved export value of 1.674 billion yuan, a year-on-year increase of 67.9. %; achieved foreign exchange earning of 168 million US dollars, an increase of 96.79%.

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